SOLOCAL_Registration Document_2017

SoLocal has everything it takes to become the leading local digital partner to French businesses: media with strong audiences, powerful geolocated data, scalable technology platforms, sales coverage across France, privileged partnerships with GAFAM and many talents.

ERIC BOUSTOULLER Chief Executive Officer of SoLocal Group

Throughout 2018, we will accelerate the transformation process of the company by developing around three key pillars to create value: l repositioning our product range to ensure that it meets customer needs. Small and large companies alike need digital visibility on all media. They need to be able to locate new users at all times and target their advertizing messages accurately and in real time. And they all want a universal presence, not just on our media but on all available internet platforms. Our Group will transition from an offering centred on its PagesJaunes proprietary media to a full web offering; l reinventing our two media, PagesJaunes and Mappy, to offer an enhanced user experience. The aim is to strengthen the relevance of local search (traditional search) using data that enables greater customization, and to boost user engagement via new services (opinions, recommendations, appointment scheduling, etc.); l adapting our organization to refocus on customers and users because ensuring their satisfaction is key to our transformation and success. We will thus create a new omni-channel customer journey (field sale, telesales and online sale) and concentrate on a single application to allow customers to monitor their audiences and digital activity directly. To increase agility, the former Business Units will be eliminated, support functions will be centralized, locations streamlined, management lines simplified, and certain activities consolidated. This would entail the reduction of some 1,000 positions in 2018-2019, of which approximately 800 positions in 2018 and 200 positions in 2019, and the implementation of a redundancy plan (“Plan de Sauvegarde de l’Emploi”). In parallel, within the context of our restructuring plan, we plan to create approximately 100 new positions involving new digital skills.

Our Group began its transformation over the last few years. However, at a time French companies are set to accelerate their digitalization and develop the use of increasingly digital solutions to retain and win market shares, SoLocal must evolve even faster and more radically to develop its full potential and impose itself as the main local digital partner for French companies. You can rely on the commitment of each member of our management team, who all have faith in the company’s prospects and are all invested in implementing this new strategy. We thank you for your commitment and for the trust you placed in us at our recent General Meeting on 9 March 2018.

Éric Boustouller , Chief Executive Officer Pierre Danon , Chairman of the Board of Directors

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2017 Registration Document SOLOCAL