SOLOCAL_Registration Document_2017

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CORPORATE SOCIAL RESPONSIBILITY 3.4 Societal responsibility

With this blog, we have found a new way to share the expertise we have gained from many years of working closely with local businesses.

CONCRETE AND INNOVATIVE INITIATIVES TO SUPPORT FRENCH MICRO-ENTERPRISES, SMALL AND MEDIUM-SIZED BUSINESSES IN THEIR DIGITISATION

3.4.2.1

PARTNERSHIPS TO GET

3.4.2.2

MICRO-ENTERPRISES, SMALL AND MEDIUM-SIZED BUSINESSES ONLINE

Tous Numériques: in March 2017, SoLocal Group launched the l non-profit association (under the French law of 1901), Tous Numériques. It basically offers the tousnumeriques.fr website, where businesses have free access for: measuring their digital maturity through an evaluation tool; l free online training on four basic themes (web marketing, l SEO, social networks, visual communication) to obtain a certificate; the provision of data, publications, studies, statistics and l content on the digital uses of individuals and professionals in France. At the end of 2017, the Tous Numériques platform lists 800 microenterprises, small and medium-sized businesses registered in online courses. Tous Numériques offers an operation geared towards young professionals: the association organized in 2017 (as in 2016) a hackathon allowing young professionals from a sector of activity to work with developers to design and create innovative applications useful to their business. The recipients can benefit from coaching opportunities to develop their projects at the end of these events. The official launch of Tous Numériques was on 15 March 2017 in Paris with the presentation of a White Paper to the major public and private digital players, and in particular the digital representatives in the campaign teams of the candidates in the French presidential election. This document contains an inventory and diagnosis of the digital uses of French micro-enterprises, small and medium-sized businesses and formulates key proposals to make France the European champion of local digital thanks to its dense fabric of small- and medium-sized businesses. Local Ideas blog l SoLocal Group offers and oversees the “Blog idées locales”, a participatory online monitoring tool on the fixed and mobile Internet, a source of inspiration and solutions to develop its business locally. This blog is intended for all types of businesses and in particular micro-enterprises, small and medium-sized businesses. Although they express a need for creative stimulation, they do not necessarily have the time and resources to track the latest ideas and trends. The blog provides over 700 examples of original initiatives, from the most simple to the most daring, from all over France and from over 36 countries worldwide. More than 655,000 visits and 1,590,000 page views have been recorded since its launch. Its concept is now available through the publication of a White Paper dedicated to exceptional places created by these major brands and which announce the store of tomorrow, the publication of a newsletter twice weekly with nearly 2,900 subscribers and several editorial partnerships such as the BPI, Artisans mag and Centre Ville en Mouvement. Tous Numériques wants to raise public awareness

The Group carries out various societal actions with institutional partners at the local and national levels to promote access of businesses in the real economy to digital uses. National partnerships SoLocal Group has developed national partnerships with: the Direction générale des entreprises (Directorate General for l Businesses (DGE)) and its Digital Transition government programme to assist in the digitisation of micro-enterprises, small and medium-sized businesses. SoLocal Group holds the position of Chairman within the Association Transition Numérique Plus (ATN+) which unites the private partners of the governmental program. Created in 2013, ATN+ brings together a hundred or so digital players, IT companies and institutional partners to contribute to the development of digital in French micro-enterprises, small and medium-sized businesses. The Group endeavoured in particular to chair the association, recruiting new members, providing training modules intended for the digital representatives of the programme, running an online course on digital technology for partners, participating in the Tour de France of Digital Transition; the Conseil national du numérique (National Digital Council l (CNNum)) as part of its work on Connected Growth The CNNum has organised working groups, to which SoLocal Group has particularly contributed, in order to draw up a national action plan on the digital transformation of micro-enterprises, small and medium-sized businesses in collaboration with the DGE and public and private partners and institutional partners of the digital transition of companies; branch professional federations in order to make their members l aware of digital practices (for example: Organisation des transporteurs routiers européens (European road transportation professional’s organisation), Jeunes agriculteurs (young agricultural workers union), etc.). Moreover, several of our experts have given presentations on the digital transition of French companies at various institutional events (trade shows, conferences, roundtable conferences, etc.). Local partnerships In January 2017, SoLocal organised a “Digital Alternance Médecine” hackathon which for two days brought together students of the Faculty of Medicine of Strasbourg and students of Epitech Paris and Strasbourg to develop application projects useful to the health sector. The Board was composed of digital technology experts, representatives from innovative territories and specialists in the sector of medicine (Syndicat des médecins libéraux, union of independent medical practitioners). INNOVATIVE ECOSYSTEMS In 2015, SoLocal Group also undertook structured action on relations with the innovative regional ecosystems, particularly by supporting applicants holding the French Tech label, which enables start-ups and micro-enterprises, small and medium-sized digital technology businesses to grow more quickly.

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2017 Registration Document SOLOCAL