UVC International Maketing Plan & Strategy 2019

Table of Contents

INTRODUCTION

3

I NTRODUCTION & G OALS

3 4 4 5 5 5 6 6 6 7 8 9

T ARGET M ARKETING

B UYING C YCLE

BRAND

W EBSITE

C ONTENT M ARKETING

S OCIAL M EDIA M ARKETING

E MAIL M ARKETING

M ISCELLANEOUS C OLLATERAL

SEO

M EASUREMENT & A NALYTICS

M ARKETING S TRATEGY & T ACTICS R ECAP

CALENDARS

10

**P LEASE C LICK ON THE C ORRESPONDING L INK B ELOW TO BE DIRECTED TO THE CALENDAR **

V ILLA G ROUP E VENTS

10 11 12 13 14 15 16 17 18 19 20

T AFER E VENTS

M ONTHLY D IGITAL N EWSLETTER

P ROMOTIONS

R ESORT E VENT O PTIONS

K IDS E AT F REE

C ALL C ENTER E BLASTS TO M EMBERS

PA M ARKETING TO M EMBERS

S OCIAL M EDIA P OSTS

E VENT M ARKETING (R ESORT -S PECIFIC )

C ONTENT & C ONFERENCE T RIPS

POLICIES & PROCEDURES

11

**P LEASE C LICK ON THE C ORRESPONDING L INK B ELOW TO BE DIRECTED TO THE P OLICY **

E BLASTS , N EWSLETTERS , S CHEDULING , & A NALYTICS

2 5

D ISTRIBUTION L ISTS -S TAFF &M EMBERS

S OCIAL M EDIA P OSTING , M ONITORING , R EPUTATION M ANAGEMENT , & A NALYTICS

12 23 26

P RINT N EWSLETTER M ISCELLANEOUS T ASKS

2 | P a g e