UVC International Maketing Plan & Strategy 2019

Introduction/Goals UVC International is the servicing company for the following clubs: Universal Vacation Club, Villa Preferred Access Club, UVC Resorts (VDP Islands of Loreto), Club Caribe (VDP Cancun) and Garza Blanca Residence Club. Our goal is to offer the highest quality vacation experience possible. To this end, we work diligently to provide top notch services to the vacation clubs we service. Our marketing goals for this year include the following: maintaining positive member reviews online, increasing member engagement on all digital platforms, boost web traffic, amplify eblast and newsletter open and click rates, generate sales for promos and options, and maintain a 24-hour member response rate. Additionally, we will continue to increase member awareness about resorts, membership, destinations, and relevant information by providing daily social posts, regular blog articles, website updates, collateral, etc. on relevant information. Opportunities to grow upon include bridging the communication gap between UVCI, ResortCom and Villa Group/Tafer Resorts. Oftentimes the Club requests information multiple times before getting a response and staff members from the Call Center or Hotel(s) ask the Club Team questions on information that they do not understand. As a solution to this opportunity, the Club Marketing Team will continue to work with the Call Center Training Team along with management staff to improve the efficiency and location of where to obtain needed information. Club Marketing Manager is currently working with Training Manager to upload information to the ResortCom Knowledgebase for training and ease of locating information for all staff members. By 2020, Marketing Manager will work closely with IT and Training Department to create a comprehensive online page for staff members to access all information about resorts, options, destinations, membership, etc. Additionally, by 2020, the Marketing Team will also work with IT on creating a “Marketing Ticketing Platform” where the Marketing Team will be able to easily request information from ResortCom and/or the Resorts and track the views and submissions of all information in one spot. This will minimize redundant emails, increase tracking capabilities and overall boost productivity and timeliness of requests. ResortCom/Resorts will also be able to request needed information from the Marketing Team on this platform. The Marketing Team aims to expand social media reach and contests across all platforms (rather than focus primarily on Facebook as well as recruit and gather content from members and top social media influencers for increased publicity. The Marketing Manager will attend marketing and industry specific conferences and events on a quarterly basis to increase our involvement within the community/industry, bring back knowledge to train the Marketing Team on, and ensure that our marketing strategies continue to be innovative and capture the

3 | P a g e