UVC International Maketing Plan & Strategy 2019

interests of our audience. The Marketing Manager will also travel to each destination at least once per year to have meetings with resort operations staff and marketing teams and to gather information/photos about the resort and surrounding destination for training, marketing, and publicity purposes. Target Marketing Market and send promotions to members based on interests and activities/events offered at and nearby the resort. The Club has and will continue to conduct an annual survey of member interests to collect data on member interests and to better promote to these members based on this. Food Experiences (wine or tequila tasting, cooking classes, etc.) • Health & Wellness Events (nutrition seminars, yoga, meditation, etc.) • Water Activities (fishing, boat tours, etc.) • Land Activities (ATV, city tours, etc.) • Tournaments (marathons, fishing competitions, etc.) • Local Flavor (Art Walks, Holiday Festivals, etc.) • Golf (rounds, lessons, tournaments, etc.) Buying Cycle Most of our members book their vacation(s) at least 120 days prior. Many purchase options (meal plans, spa services, events, etc.) 90-120 days prior to their vacation date. With this information in mind, the Club sends promotions 120 days prior to members travel and sends ample follow-up within the 30-60-90-120 day window periods before a member travels to maximize bookings. Sample emails on this include the Member Anniversary Promotion, BOGO, Seasonal Offers, Event Options, Etc. Pre-Arrival emails are also timed within this process for all upcoming reservations and the Club works with ResortCom to ensure that accurate and up to date information is provided to all members. Brand This year, we redesigned our UVC International logo by modernizing the color scheme. We now use blue and gold hues to appeal more to the idea of a beachfront vacation in an elegant manner. This change in our color scheme has and will continue to help us maintain our elegant style but while utilizing more beach colored photos in our marketing to further unify our color scheme and visually appeal to our audience. Sample interests include but are not limited to: •

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