UVC International Maketing Plan & Strategy 2019

This year, all team members received new business cards with our updated branding. We will finish redesigning our UVC International website, social media pages and digital collateral to follow our new branding guidelines and ensure that our information matches across all platforms. We will implement the use of more collages and videos along with travel blogger submissions on all digital channels to engage members in a fun and elegant way. Website We are currently redesigning our UVC International website so that it follows our new branding guidelines, is more visual with larger photos and galleries of the resort and amenities, is easier to locate information, and resembles the Villa Group’s website; this will ensure that all our branding is cohesive and eye-catching to our audience. It will also make sure that all members can find accurate information easily. Our new website design will expand on website analytics so we can track the top pages and blog posts visited to understand what information our members want the most of. We will make our promotion and calendar pages more visual so that the content is easier to read and stands out to our members. All promotions and events will continue to have landing pages so that if members are interested in booking these, they can submit their info for an agent to follow-up with them on. The Club also works with the Villa Group and Tafer web teams to ensure that content and photos are accurate and updated on a regularly basis. When membership information is updated, Marketing Manager works with the Villa Group and Tafer web teams to ensure that their websites reflect this new information. Content Marketing UVC International will continue to use blogs, digital collateral, print collateral, e- books (made with Flipping Book), web pages, digital newsletters, and print newsletters to promote the use of membership and travel to the resorts. Monthly blog articles for each destination and resort along with informative updates [on membership, scams, points, member meetings, rules, tips, etc.) and at least one travel blog post by a travel blogger per month will be posted on the blog, shared in the digital newsletter, and shared on social media. We will continue to provide information to our members on all digital and print platforms. By Quarter 3 we will add a “Did you know?” corner in our monthly newsletters as well as post this info on social media and the blog. This year, we will evolve the “Brittany’s Travels” blog into a “Travel Trend Setters” blog and recruit top travel bloggers and influencers to have articles featured on this page in addition to sharing their content on our social media pages and their own website, blog and social media pages to maximize exposure and help us recruit new members.

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