UVC International Maketing Plan & Strategy 2019

Social Media Marketing We will continue to grow and evolve our presence on Facebook, Pinterest, Twitter, and Instagram. Facebook is our largest platform with almost 8,000 members and we will run quarterly contests to work on increasing our fans on this page. Twitter, Pinterest, and Instagram have been smaller platforms for us. In Quarter 2, the Club has started to more actively engage with fans on these pages daily and in Quarter 3 the Club will run social media promotions to build followers on all our pages. Hash tags will be utilized to optimize SEO. Common hash tags that the Club uses: #MyUVCI #ResortDestination #ResortName #ActivityName #BrittanysTravels #Foodie #Wellness #MemberExperiences #FunintheSun #TravelTuesday #WellnessWednesday and applicable resort hash tags (ex: #DanzanteBay #PGA). The goal of these accounts is to keep members in the know about membership information, the resorts, destinations, and activities along with build excitement and drive members to book their member time and options. We will utilize our social media calendars to ensure that posting and messaging showcases each resort once per week on each platform with key updates and info along with a visually compelling photo, collage and/or video. Marketing Assistant will post daily and engage with followers on all channels every day. Email Marketing The Club sends seasonal and exclusive promotions such as BOGO, anniversary rewards, points discounts, etc. to incentivize members to book. We utilize the Oracle Right Now Platform to send out all eblasts. A list of promotions that we offer are explained on the “Promotion” tab on our “2019 Club Calendar.” Weekly eblast statistics on open rates, click rates, and booked rates along with revenue are compiled and analyzed to gauge marketing effectiveness. Miscellaneous Collateral The Club Marketing Department regularly administers surveys to gauge member feedback on interests, membership wants, questions, Annual Meeting feedback, etc. at least once per quarter. This feedback is used to help make decisions when making changes to resort properties/services offered, marketing to member interests, event planning themes, etc. It also serves as a tool for us to gauge common themes in member feedback to further improve the membership experience for all.

The Club creates informative digital brochures of all membership documents such as Club Rules, Member 101 PowerPoints, Points Charts, and more, and turns these

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