UVC International Maketing Plan & Strategy 2019

into Digital Flipping Books so members can easily access all membership information on our website.

All important announcements such as resort construction, voting for resort award nominations, menu changes, hour adjustments, etc. are posted on all digital platforms, sent out via eblast to arrival members, and communicated by agents in the call center to members, if applicable.

SEO With our new website, the Club Marketing Department will work with the web team to utilize the 2-2-2 SEO Strategy. This strategy utilizes 2 key simple words we want to rank for, with 2 keywords paired with a location, along with 2 other keyword modifiers on each web page to help us show up at the top of all search results. For example, if we are promoting Golf at the Islands of Loreto we would implement the following: • 2 simple keywords: Golf resort, golf packages • 2 keywords paired with location: golf resort, Loreto • 2 other keyword modifiers: best golf course, luxury golf packages We will pair keywords with content by building web pages of content centered around each keyword. For our resorts, the keywords will always relate to the names of the different resorts, amenities, destinations, and other keywords that relate to the page topic. To further help us rank high in search engine results, we will create page titles with keywords, utilize meta descriptions with keywords, use a keyword within the first paragraph, use keyword within headline, have two images with keyword in alt tags, utilize bullet list with variant keywords, and have a link with the keyword. Approximately every three hundred words will have one keyword. We will replicate these efforts in our content marketing and social media efforts to ensure that our focus of each post is clear and shows up in search results. Common hash tags will also be utilized when promoting on social media to further enhance SEO.

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