UVC International Maketing Plan & Strategy 2019

Measurement and Analytics Club Marketing team pulls eblast statistics on a weekly basis from Oracle Platform to update our Booking Statistics document. Once this document has been updated, Marketing Manager requests the Call Center Admin team to add the booking rates and profit for each option/eblast/promo so we can track effectiveness of each promotion and alter, if appropriate. For all social media channels, Marketing Assistant pulls weekly likes and engagement stats to compile into monthly Facebook report that is sent to Club Team and Bob Kistner. By the end of Quarter 3, Marketing Assistant will pull this same data and send out reports for Twitter, Instagram, and Pinterest as we grow these accounts. Since our Club website is being redesigned, we are currently not able to track top page visits, engagements, and popular topics/pages. Once this redesign is complete, the Marketing Assistant will provide a Quarterly Report on the Club Website and Blogs with this information, so we can further track the performance of these pages and best provide our members with information that they want to see.

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