UVC International Maketing Plan & Strategy 2019

Marketing Strategy & Tactics Recap Overall, the Marketing Team’s main projects for this year are as follows: • Offer the highest quality vacation experience possibly by providing top notch communication service to all members on all communication channels (newsletters, blogs, website, social platforms, etc.) • Maintain positive reviews online • Increase member engagement on all digital platforms • Grow fans on Instagram, Twitter, and Pinterest • Boost web traffic to Club sites • Evolve the “Brittany’s Travels” blog into a “Travel Trend Setters” blog and recruit top travel bloggers and influencers to have articles featured online to maximize exposure and gain new members • Amplify eblast and newsletter open and click rates • Maintain 24-hour member response time • Rebrand UVC International • Increase target marketing to members within the buying cycle • Drive sales through promotions and information across all channels • Improve use of analytics and tracking to further gauge effectiveness • Increase the use of content marketing to drive engagement and sales • Hold quarterly social media contests to drive fans and positive testimonials • Work with IT Department to create ticketing platform and online training space for Marketing Department to increase job efficiency and communication across all companies • Work with ResortCom Training to update all info to Knowledgebase and train staff on to enhance communication with members and in return to drive sales • Maintain positive reputation of the Club by keeping our members in the know about all Club updates, resort info and relevant information (including scams, travel advisories, etc.) • Improve use of SEO to continue to rank in top search engine results

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