IBO Book - SF

2

FIND AND HELP OTHERS REACH THEIR GOAL

The Customer Lifecycle

The Customer Lifecycle represents the journey of a person who engages with Herbalife. It is likely that you have experienced this yourself too. Take some time to think about how you were introduced to Herbalife, and how your journey naturally evolved; bringing you to where you are today. Here is a common journey: A Potential Customer might typically get invited to a Herbalife activity or Centre by an existing Herbalife Member, where would likely get a Wellness Evaluation and body composition assessment. They would then be introduced to the products and with the help of their Herbalife Member (Personal Wellness Coach), they learn about the Herbalife Nutrition Philosophy and embrace it. Once a Customer , it doesn’t take long to start seeing results if they take their Herbalife products, follow their programme, have a rewarding personal relationship with their Herbalife Member (Personal Wellness Coach), education and are part of a community. A customer soon turns into a Loyal Customer following great results accompanied by lots of compliments from friends and family! At this stage, the customer is keen to share their success with others and is likely to refer their friends and family to their Personal Wellness Coach, or even look into becoming a Herbalife Member themselves. Sharing the Herbalife experience with others is the start of building a customer base. This is when Loyal Customers may decide to sign up as a Herbalife Member and start earning a part-time income. It’s when a Member reaches Supervisor level in the Herbalife Sales & Marketing Plan that it’s likely they have built a solid organisation of loyal customers and Members. Running your own Herbalife business is about following this approach for your own customers; you will attract the customers, and create loyalty by applying first class customer service. Building a flourishing customer base will result in better earning potential.

New Customer

Loyal Customer

Member

12