PEI Cannabis Annual Report 2024

EXECUTIVE SUMMARY The Prince Edward Island Cannabis Management Corporation (PEICMC) is a crown corporation responsible for the administration of the PEI Cannabis Management Corporation Act and Regulations. The PEICMC operates under the branded name PEI Cannabis. A five-member Board appointed by the Lieutenant Governor in Council is responsible for the Corporation’s activities, and the Chair reports to the Minister responsible for PEI Cannabis. • to establish the necessary framework for socially responsible management of the distribution and sale of cannabis and related products; and • to facilitate and promote the responsible consumption of cannabis and related products in Prince Edward Island. PEI Cannabis expects to become a major force in the provincial economy over the medium to-long term, and during its sixth fiscal year it generated over $24.9M in total net receipts, thus continuing to make gains and disrupting the illicit market. A three-year strategic plan, complemented by an annual business plan, is the key mechanism to ensure PEI Cannabis is meeting its strategic objectives, and aligning itself with the key public policy priorities surrounding cannabis legalization. The mandate under the Cannabis Management Corporation Act has two primary purposes:

PEI Cannabis focuses on the following four (4) strategic areas to measure performance:

1. Business Results 2. Customer Experience 3. Corporate Social Responsibility 4. People & Culture

These strategic pillars, and the tactical initiatives developed within them, serve as a blueprint for incorporating the Vision and Mission Statements into day- to-day operations, the outcomes of which are explained in further detail in this report.

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PEICMC 2023-2024 Annual Report