PEI Cannabis Annual Report 2024

STRATEGIC TARGET • PEOPLE & CULTURE STRATEGIC TARGET

To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness.

CORPORATE OBJECTIVES

1. Always recruit, develop and retain the best people through fair labour relations and mobility opportunities; 2. Foster a culture of performance, communication, and engagement; 3. Establish and continuously promote a healthy, safe, and respectful workplace; and 4. Increase investment in employee training to always ensure a knowledgeable and confident workforce.

Actual 2022-2023

Target 2023-2024

Actual 2023-2024

Target % 2023-2024

Target 2024-2025

PERFORMANCE MEASURES

Staff Retention Rate

98%

95.0%

89.1%

93.8%

95%

Training Hours per Employee

N/A

80%

N/A

N/A

80%

Employee Wellness Rate

96.65%

98%

96.91%

98.9%

98%

TACTICAL SUMMARY

PEI Cannabis maintains its belief that high functioning, knowledgeable, and engaged retail teams are imperative to success in adult-use cannabis sales. To compete with the illicit market, PEI Cannabis needs to provide a superior retail experience, and this starts with the corporation’s people. To achieve success in this area, PEI Cannabis continues to execute plans focusing on Workplace Wellness, Engagement, and Professional Success. Short-term success in this area has been realized, which is most notably observed in the customer- oriented retail teams working at PEI Cannabis retail sites. KEY HIGHLIGHTS Workplace Wellness • PEI Cannabis achieved 98.9% of its strategic target related to absenteeism due to injury or illness, which is viewed to be a top corporate success and one to build on through fiscal 2025. Engagement • PEI Cannabis partnered with PEI Liquor and external training providers through fiscal 2024 to facilitate a comprehensive training programs for its retail teams. • Store managers continued to be provided with leadership training to ensure that they could foster engagement and continued success within their retail teams. • PEI Cannabis initiated a corporate performance planning, evaluation and coaching program in fiscal 2024. Professional Success • Excellent outcomes around minimal staff turnover over fiscal 2024 is interpreted to be a good sign of a satisfied workforce that continues to view PEI Cannabis as a valued opportunity. • PEI Cannabis maintains a training & development fund available to all employees which seeks to foster mutual growth in its people and the organization. KEY OPPORTUNITIES & CHALLENGES 1. PEI Cannabis must continue to manage absenteeism due to injury or illness so it can preserve the health of its employees and effectiveness and efficiency of its operations. 2. The Corporation must continuously provide staff with educational support and growth opportunities to ensure a flexible, scalable, and engaged workforce.

20

PEICMC 2023-2024 Annual Report