2016 HABA USA Fall

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Dear Specialty Retailers:

Thanks to your input the “new” HABA USA continues to evolve. We continue to listen to you and adapt to meet the needs of all our specialty brick and mortar, independent store owners. We are proud to introduce our next generation of new authentic, intuitive play products that are competitively priced, packaged beautifully and in many different categories.

We continue to support Specialty, increasing our MAPP to be the same as MSRP and vigorously enforcing it.

This summer catalog showcases over 70 new toys and games including: • Wooden baby rattles & clutching toys – STILL Made in Germany • Play shop tent – a Grocery Store theme with operable window/door • Peg puzzles – totally new product for HABA • Magnetic Games in a Travel Tin – strong magnetics that stick • 7 new Little Friends Bendy dolls of varying heights and ages( *2017 we will introduce ethnic dolls)

Lea Culliton HABA USA President Lea@HABAusa.com

• Little Friends has added animals – a pet cat and dog (each with accessories) • Little Friends has added three horses, a stall and larger barn and accessories

Do you play games during your leisure time and are you selling games well in your store? We are currently in the golden ages of board gaming. America just celebrated “International Tabletop Day”, the brainchild of Wil Wheaton who hosts the Youtube “Tabletop” channel. Game cafes and game stores that ‘rent to try’ a game are becoming more prevalent. In this market HABA’s yellow box has become the ‘go to’ recommendation due to the high quality wooden meeples and play value our games provide. The Specialty Game Store channel is experiencing a major resurgence of game playing for all ages and demographics; and HABA has games in all categories. This is a huge opportunity for the Specialty Toy Market and we want to support you with Good Game Workshop. Take time to check out the 14 new HABA games, here are a few highlights: • Four new My Very First Games for preschool (educators and Montessori’s are buying HABA’s “My Very First Games” • Two new Pocket games $7.50 MSRP – catapult little water balloons! • Princess Mina –a memory game that ends with beautiful amulet necklaces • Fire, Fire, Firefighters! A unique fire truck racing game which you move with one finger • Magic Feathers – a memory game except you have to blow feathers onto the cards • Go Cuckoo! Served up in a colorful can, children

Once again, thank you for your input, please keep it coming – we are listening!

Lea Culliton President, HABA USA

Role Play

3 + Age

• sturdy play tableware for children • fosters creative teatime role playing • will replace item 3821 Lucky Mushroom

1 302121 ■ Tableware Play Set Dandelion dream

Is the table already set and decorated? Then it’s teatime for best friends or favorite dolls! This tab- leware play set contains everything children need for delightful teatime scenarios. Contents: 2 plates (Ø 5 ¾“), 2 cups with saucers, 2 spoons, teapot (height 5 ¾“), creamer, sugar bowl.Material: mela- mine, dishwasher-safe. Not for microwave use! Packaging: 4c box

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