GNYADA March 2017 Newsletter

New York Auto Show (continued from cover)

nies that are at the forefront of safety technology with automakers and the safety community. The annual Symposium will take place on Thursday, April 13. “We have completely redrawn our press days to help manage these new events,” said GNYADA president, Mark Schienberg. “Our public days remind us that there is still no better way to grab the attention of prospective car-buyers than to intro- duce them to the latest new cars and trucks. Over a million visitors are expected to walk the Javits Center’s four floors during the 10-day run of the Show. In addition, millions more will experience these exciting new vehicles on television, in print, and online.” What’s Your Drive? In another new move, the NYIAS launched its 2017 poster campaign exclusively via social media for the first time. The tagline What’s Your Drive, is designed to start the conver- sation about what stirs emotions and generates excitement about owning and driving a car. “After more than a century, excite- ment is still a major force motivating people to buy and drive cars. With all the talk of cars driving themselves, we wanted to have a little fun this year and remind people how exhila- rating driving can be,” remarked NYIAS Chairman John LaSorsa. “Nothing exemplifies individual free- dom better than the automobile, and nothing represents New York better than its storied streets,” LaSorsa con- tinued. “By combining them in a fun, imaginative way, this year's poster captures these two iconic symbols of urban chic with automotive excel- lence, creating an image that will res- onate with Show visitors.”

Some of the exciting new vehicles coming to the 2017 New York International Auto Show

customers, both of which help to build excitement about the upcoming Show.

The poster art is the backbone of a comprehensive media campaign fea- tured on billboards, television and print ads, subway cars, plus a wide range of social and digital media. Dealers all over the tristate area have received the official Auto Show poster to display in their stores and discount coupons to hand out to their

For more information about the Auto Show, visit .

Greater New York Automobile Dealers Association •

The Newsletter • March 2017


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