News Scrapbooks 1977-1979

D A $ 1 500 I S.v. , ,

..Ut-ll°'~

IO,\( 9 .. y..77

At

nvestment

cr-1-11

T oreros, USI

EVENING TltllUNE

San Diego, Friday, September 9, 1977

h Art Of Fund-Raisi g

Set or Openers ) II . K 'ES If

ad ment In tuition, if a student is already well versed In them. The program recently was approved for federally insured student loans, said Goor. The students are not undergradu• ates, or postgraduates. They are more like Helen Marquardt, the San Diego actress and patron of the arts who already knew, through her work for COMBO and other organizations, much about fund·raising. B she wanted to Increase her "In order to enter a larger career arena, I also need to crack the areas of corporate giving, grantsmanship, estate planning, and the others," she said. "Coordination or these fields with the knowledge 1 already have should extend my effectiveness and professionalism." The summer faculty was large - 18 instructors - and drew from all of the profession's various facets. Among them were Robert Krejci, western regional director of Curner• ford Corp., fund•raising consultants; Donald L. Morgan, executive direc- tor of United Way in San Diego; Howard P. Hill, director of develop- ment at SCJipps Clime and Research

Foundation, and Alfred King of .Bur- bank and William Miller, Sharp Hos- pital director of public affairs who, together, recently brought Sharp a sum, through deferred giving, in excess of $1 million. This "deferred giving" Is a good example of the technicalities the course encounters. As a text, the instructor, King, employs a 60-page volume, published by the Lutheran Hospital Society of Southern Califor• nia, entitled," "An Overview of Deferred Gifts." Its preface states, in part: "The material deals with the basic legal requirements, tax consequenc• es, technical details. promotion, in• vestment and accounting of such deferred gifts . . . his manual can• not, and does not, include all the law, regulations and rulL'!gs, both federal and state, that apply to the subject "

~·und•r l g Is at I ast as old an art as chart y a vtrtu , and it has becom compl x a subJect as the law. Yet. until two year ago, th re was no pla n th educational system one could to learn to court ph1lan• thropy, no matter that It had evolved mto a mammoth industry, bnngmg mUlion or dollars annually to non• profit organ1zatlons - cultural, medical, academ1 - that regarded Uus money a li!e's blood. It was all being solicited by people who learned their skills on the job. Th n a course, "Fund•Raising Management," was written by the i atlonal Center for Development 1'ratmng, a New York firm that pec1al1zcs in the creation of educa• tlonal programs of a professional nature m the development area. "Development," in this context, is a ynonym for fund•raising. Most nonprofit organizations have "de- partment of development," rather than '· departments or fund•ra1smg." The management course first was taught at Adelphi Univer ity, m ew York It now~ offered on a second campus: the University of San Diego. The first USD session was rompleted last w ek, with the certi• ficatlon of eight students by the 'at10nal Society of Fund Raisers. "There are many, many two-day workshop and seminars, and some organizations have io•house train· m ," said Stephanie Goor, admini trator of the course at USD. "But th re has never been a rom course directed at fund•ralsing for nonprofit organizations " In its 200 classroom hours, the course presents students lnfonna• t10n on such fiscal esoterica as "grantsman hip," "voluntaryism," foundation re ar h, proposal draft· mg arid deferred giving These studies, dealing as they do with the parting of people and money, also seek insights in the motivational fields of psychology and sociology. Communications also taught, since that lS the name of the game. (Generally, development and public relations departm ts work hand-In-hand.) "The course glv the students the equivalent of two years of experl• ence in the field," said Goor, who once wa.-; a ·istant to the gener manager of the San Diego Ballet, and a fund-raiser for the Unit Jew! h Welfare fund . The course will be offered again this fall, at USD (beginning Oct. 4) and possibly, depending on demand, at Immaculate Heart College in Los Angeles (also administered by USD). Tuition Is $1, for the full 200 hours. Parts of the course may be deleted, however, with subsequent

Adeferred gift is defined as "a gift which is legally provided for during the donor's lifetime but whose bene• fits do not accrue to the tax-exempt organization until some future time, generally the death of the donor or income beneflciary(ies)." There is, then, much to learn. (Continued OD A·l7, Col. l) At USD, A $1,500 Inve tment

SA.ME STYLE - Work on the new nursing school building at the University of San Diego 1s expect-

ed to begin this month. Spanish Renaissance architecture follows the theme o! other buildings.

Nursing school building slated

Spanish Renaissance architecture, compatible with the existing structures at the cala Park campus of the University of San Diego, will be followed rn the new Philip Y, Hahn School of Nursing building. Construction work on the $l.4•million building is ex• pected to begin this month, with completion scheduled for mid-1978. The two-story, 18,000•Sq • fl building will open with a class of 50 to 60 students. The gx:oun floor will have one large room for group mstruction, plus iwo classrooms and fo r semi• nar rooms. An Independent learning room will accom- modate 10 lo 12 learning stations equipped with audio-visual equipment. The second floor will have

elevator service to the ad• ministration offices, confer• ence rooms, a lounge and open•air patio. Hal Sadler of Tucker, Sadler and Associates, de, signers of the building, said extensive landscaping is planned by landscape archi· tects Kawasaki and Theilacker. Wyle Construe• lion Co. of San Diego will be general contractor, having subm1tted the lowest of nine bids. A federal grant in excess of $1 million has been awarded the nursing school by the Health, Education and Welfare Department (HEW), according to USO president Dr. Author E. Hughes. A portion of the project funds has also been provided by the Philip Y. Hahn Foundation.

In The Art Of Fund-

•

•

(Continued from Page A·l3) "The course put in concrete terms something that I had been grasping for," said Waltona Manion, director of public relations and financial development for the San Diego chapter of the American Red Cross. In two years on the job, Manion became expert at conducting dlrect•mail campaigns, on which the Red Cross traditionally has relied. But, she said, "I wouldn't ave known a thing about trusts a year ago." ow she does, and it could bring about a fundamental change in the way the San Diego chapter makes its way. "Direct mail is the kind of campaign that brings in the money now, and helps an organization with its ongoing operating budget," she said. "Deferred giving and trusts enable.the organization to do long•range plailning." Mamon has developed an organizational chart which incorporates the infonnation she brought back from the co On this chart, direct mail is only one of nine ways to raise money. For instance, Manion said, the Red Cross, though barred from soliciting large corporations (the t:nited Way does that), may approach businesses with 11 employes or les.s. Special events such as benefits or sports promotions are also very beneficial, for more than one reason she said. ' "First, they attract new volunteers," she said. "Sec• ond, they focus public attention on our needs. And third, they raise money." Deferred giving, about which Manion is enthusiastic, should appeal to families of means who see such pt,ilanthropy as a worthwhile alternative to paying estate taxes. Manion already has begun developing her new know!• ed of foundations and grantsml!nship. Much money is available from foundations (the largest and best•known being. th~ Ford Foundation), and the government, to orgamzat1ons that can show a need for it. The course teaches its students where to find available money by "researching" the foundations and govern- ment, and then how to approach the sources via a written grant proposal. "Writing a grant proposal is an art unto itself," said Goor. In /\ddition to the approaches to sources of money, the court;e also deals with responsibilities of the solicitor. Through feasibility studies, for example, the fund- Iser may C".lmpare resources to goals and thus determine U ,:I

his organization's solicitation quotas are realistic. There are also sections on automat.ed systems (of consider able value to a blanket campaign approach, such as direct mail) and standards and ethics (a fund- raiser always works for a flat salary, never a percent- age). Most course graduates, Goor said, will qualify for positions in the "middle levels" of various departments of development. "The graduates wouldn't go in at the entry level, or at the top," said Goor. Most rould expect a starting salary ranging frolllJ12,000 to $15,000. The jobs are there, Goor said, leafing through an tional periodical for emphasis. Its classified were dott.ed with iil?ble ·elo ental positions. "We were going to call the course 'development management,' but we found t people didn't know what 'development' ." she.-.. 1il d. ~v.. CIUJf..S • 'Ascent of Man senes at USO "The Ascent of Man" film series by the late Jacob Bronowski will be presented by the University of San The fee is $JO for

the complete series for which participants may earn two continued education credits. Advance registration is re- quired through the Confer• ence Center office in Founders Hall. Single tickets a $3 each mav be reserved by calling the' Conference Center 291- b480 x221 he fee may be paid at the door of Salamon Lecture Hall. DeSales Hall.

Oiego Conference Center 7:30 p.m. Thursdays, Sept. 8-Dec. 8. in Salamon Lecture Hall. Facultv members from the departm~ots of Religious Studies, Art and Science will participate in an imerdisci• plinary approach to each film.

Kingsmen Conquer Toreros

SCIENCE, ETHICS PARLEY San Diegans Assigned Key Roles At Meeting Several noted San Diegans tion explosion. \\ill participate in a conf~r- San Dlegans making pres• ence on s.c1ence and ethics en~ations at the meeting will Oct. 10·12 mDenver. include the Rev. Dr. William tabbi Martin M. Wei~z. a L. Shipley of the University teacher at • auonal Umver• of San Diego; Dr. William D. sitv here and director of 11:; McElroy, UCSD chancellor; 'campus-on-campus tours Kenneth Nuss of National program, Is the originator University, and Weitz. A 1 and organizer of the confe~· paper by Dr. Jonas Salle oq nee, to be held at the Um- the Salle Institute will be versity of D~nver._ . delivered at the meeting and 1 .The ~eetmg will_ include Dennis Hart, regional direc- discu 10ns on such issues as tor of the National Confer- abortion, evolution, recombi• ence of Christians and Jews ~ant DNA research, behav- in San Diego, will moderate ,or control and the popula- one session of the meeting. r;

John Kindred completed 11 of 17 passes for 149 yards and two touchdowns yester• day sparking the Cal-Lut~er• an Kingsmen to a 25-17 Victo- ry over the University of San Diego. In late action last night, Los Angeles State drubbed USIU, 2H. Kindred teamed with wide receiver Harry Hedrick for touchdown tosses of nine and 28 yards and set up a two- yard TD run by Marty Cher• rie as the NAIA's top-rated Kingsmen took an early lead and were never caught. Jim Valenzuela, a junior quarterback for the Toreros, completed 16 of 29 passes for 171 yards in defeat and di• vided the quarterback chores in the se.:ond half with George Calandri who scored the final touchdown for USO. Nils Ericson scored the first touchdown for the Toreros with a two.yard plunge and Tim Rowan added a field goal and two extra points. The USD staff was encoµr• aged, despite the loss, by the strong play of the Toreros in the second half when they lirnit.ed the Kingsmen to 50 yards rushing and by the two•way performance of KeVin McGarry. McGarry, a wide receiver on offense and a defensive back as well, caught three passes for 73 yards on attack and intercepted one Hedrick erial on defense. USO will play its home opener next week entertain• ing Redlands. uso ...;............. o 10, 1-11 cot Lutheran ..... 12 o 11 3 - 25 . CL - Hedrick 1 POSS from Kindred !kick foiled) CL..., Cherrfe 2 run (run failed) USO~ Erlc,on 2 run ('Fjowon kick) g[o -t~r~f'~" ,::,, tronl Kindred (Hotfmon kick) CL - FG Hoffman~ USO Calandrl 3 run (Rowan ldck CL - FG Hoffman 18

-

Friday, September 9, 19n

NEW FACES AT USIU· IMPROVED OFFENSE AT USD Area mall C II ge Teams Look To Improve In _1977 just over 50 per cent (102 of tion of Intercollegiate Athlet• The offensive line features • Wrirer, Tt,uan Di.to union 202). He threw for 350 yards ics (NAIA) teams in the junior guard Lou Elisara, a Progress will be the most in one game. nation. Surviving those two 6-1, 270-pounder, and overall important product for San Slimak Injured an ankle games, the Toreros could the line will average be- DJ go' two small college Just prior to the start of ,?'i:.:~- improve on last year's win tween 230-240 pounds per football squad In 1977. trainning camp, however, total. man, figures with whici' And It won't take a great and isn't expected to be able USIU, with its raft of new Deniston feels comfortable.· d al for that progress to be to contribute in the early faces, will remain a bit of an The defensive line will be measurable. season games. IJ!lknown quantity for the nearly as hefty, and Denis- Both the Umver ·Uy of San In Slimak s absence, first few. games of the sea• ~n feels has a solid group of Diego and United States In• transfer Jim Valenzuela and son. Deniston figures to start linebackers that includes t rnatlonal University are returning letterman George as many as eight freshmen Scott Holland (6-0 195 ) Paul coming off pnor seasons m Calandri have waged a bat• and their ability to assimi• Berg (5-11, 195) 'and' Brad which their victory total was tie for the starting spot with late and_ execu11:. the veer Shoen (6-2, 215). Shoen is one one Each school also Valenzuela getting the early offense will be cntical. of three incoming players notched a ti , that coming m edge. Valenzuela is the bet• Freshman Jimbo Harris, th lntra•city contest be• ter passer of the two, Calan• who led Kearny High to the w n the two. dri an accomplished runner. county's prep championship USO head coach Bill Wil• For running experience, finals last season, figures to Hams, who enters his second the Toreros can look to Steve start at quarterback. Harris sea n as the Torero leader, -·---- ~ Goodbody (5-9, 169) who has (5-10, 175) 1s a fiery competi• and USlll' first year coach BILL WILLIAMS led the team in rushing two SHAN DE. 'JSTON tor who throws adequately Shan .•• Torero. leader of the last three seasons. . .. new mil\ at USJU and is a hard•nosed runner. Cty pons small college Last year he netted 313 Another Kearny grad, Roy for football tinn l•l·l· William. has 22 lettermen yards, and has a career total that Williams feels the most Blakeway, Is contesting Demstbn both speak opt1mis- b ck off last year's 1•7•1 in• of 774 yards on 220 carries. improvement is .eeded for a Harris for the starting spot. tic lly of showing Improve- eluding hi starting quarter• Last year's leadmg receiv• successful Torero campaign. With those quarterbacks QI tit this a n. But the back, I admg rush .r and er, Pat Iacclno, and the No. Defensively, l11eman Jim and a group of wide optimism I ting d with c U· thr top receivers. He feels 2 man in receptions, Bruce Wolborn (6·1, !25), ends receivers that Deniston has lion h bol tcred a weak point of .Jans are also back. Iacclno Greg Perkins (SI, 195) and been impressed with in D nl ton has acquired la. t season with a couple (5·10, 160) averaged 13.8 Rill Enquist (S.!, 200).and preseason drills, the West- only x I tterm n from last ortensiv liel!ne recruits,. yards per catch on 38 recep- linebackers Baney Rumps erpers figure to be a good year's 1-9-1 team Rut the "We have Improved tre• tions last season. Jans (5-10, (6-1, 210), Jim Gonzales (5- passmg team. Toe receivers n w ·o eh and h first.year mendously offensively," 165), caught 18 passes for 162 10, 175) and seaior safety Include freshmen Walter staff r cru t d enough to say Williams "Our prob- yards. Both lacclno and John Manson (fl.;l, 170) are Huff (S-0, 170), and Ken Har• haves~ playel' on th roster lem, Jikl' any small college, Jans have looked impressive the key perfonne·s. vey (6-2, 185), junior college for th ason opener. Und• w1ll be if some of our front m Intra. quad scrimmages, "We will be a letter team transfers Sam Williamson erstandably, they'll be rely• line people get hurt. If that as have tight ends Pat Mein• this year," sayf Williams, (6-2, 185) and Allan Rhoades n' h vfly on In xperl n ·cd happens we could be In tyre (6-3½, 220) and Tim "but we're going to have to (6-4, 235) and senior Jeff play r trouble ·• lloward(6-0, 210)a pair of be. Every tean on the .Morrow (5-11, 160). "W •'r very happy with Top among USD's rctur• • mors. schedule is a torgh one for The running game will be th players we have but tt nee Is quarterback Andy The offensive line has a u ." based around returning sen• wtll t r. time, urn w 're 1mak a 6-3, 190-pounder new look about it due to an ln their first o games !or Greg Mills (11-2, 205) and v ry lu ky and thing rall who pa d for 1,194 yards Infusion of junior college, the Toreros will face Cal jumor Len nklin (6-0 nto pt . to build a good In t ason and ha a USD transfers and high school Lutheran and Retlands, two 180) a transfer from Sa~ t m ' y Denilstelill, canx'r completion ratf' of recruit , and it Is In th!s area of the top a o I Associa• Diego City Coll ge. from Las Vegas who have been solid perfonners in preseason workouts.