Construction World April 2015

COMMENT

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Crown Publications recently launched its new website – each of the 11 magazines it publishes now has its own domain. The aim of this new improved website is to offer increased online content to regular readers of Crown Publications’ magazines while at the same time being sensitive to the fact that, as a technical publisher, Crown Publications remains first and foremost a magazine publisher.

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‘ Construction World 360-degree solution’. While still reaching a very targeted market with the magazine, our core business, the online offering will reach an equally targeted market – a new market that does not always have the time to read the magazine or who does not necessarily receive the magazine. This will be beneficial to both the members of the market that Construction World serves, but also to the advertisers who use the brand as a vehicle with which to reach this very market. In addition we will also soon begin emailing newsletters to our current database – still business-to-business publishing, but using a different medium. An exciting time in the history of Construc- tion World lies ahead. The ultimate aim of all these extensions is to improve communica- tion with South Africa’s construction world :

EDITOR Wilhelm du Plessis constr@crown.co.za ADVERTISING MANAGER Erna Oosthuisen ernao@crown.co.za LAYOUT & DESIGN Lesley Testa CIRCULATION Karen Smith With the enhanced online offering, Construc- tion World’s monthly magazine content is going to be complemented by a vastly improved online offering. The Construction World site will shortly have the same sections as the hard copy of the magazine. Many of these sections will be updated daily while news and announcements will be shared with our ever growing Twitter and Linkedin following. This will be the beginning of what I call the As such the website will still offer readers the opportunity to read a PDF replica of the magazine (with enhanced online features) while the website, being far more nimble than a monthly paper publication, will offer readers additional targeted up-to-date news, articles and an opportunity to interact with the content. Our offering

simultaneously maintaining the respected trade journal with its 33 year history ... but also moving forward in the digital era.

Wilhelm du Plessis Editor

www.constructionworldmagazine.co.za

Twitter: @ConstWorldSA

PUBLISHER Karen Grant PUBLISHED MONTHLY BY Crown Publications cc P O Box 140 BEDFORDVIEW, 2008 Tel: 27 11-622-4770 • Fax: 27 11-615-6108

PRINTED BY Tandym Cape

TOTAL CIRCULATION: (Fourth Quarter ’14) 4 710

The views expressed in this publication are not necessarily those of the editor or the publisher.

CONSTRUCTION WORLD APRIL 2015