2018 March Board Book

Additionally, we will look for unique opportunities to offer advertising support on a more localized level, to support the Business Development team’s regional/tactical promotions. We are already testing the new “Product Locator” tool in our upcoming Texas Hispanic cheese promotion in February/March with digital media ads that feature the locator.

2017 National TV Plan:

The 2018 national TV schedule is reflected above. We will be running our existing campaign which features mouthwatering food-focused images and the real California farm families who produce the milk: Bribe (Yogurt), Dad’s Pancakes (Butter), Artisanal (Ice Cream), and Respect the Tortilla (Cheese). The spots will rotate two at a time quarterly.