2018 March Board Book

Avocado Blue Cheese Dip

Chocolate Chia Seed Pudding

Impressions: 1,275,429

Impressions: 204,809

Views: 236,919

Views: 50,595

Real California Yogurt Sticks

Mango Avocado Smoothie Bowl

Impressions: 142,722 Impressions: 142,415 Views: 339,233

Views: 37,465

Search Engine Marketing: In 2017, we focused on tapping into more highly qualified traffic that would stay on our site longer. We optimized the structure of the ads to adhere to Google’s updated standards, and continued to look for the best keywords to match our quarterly messaging pillars. In 2018, we will continue to build on this strategy and our website optimizations will also help these efforts.

YTD Paid Search 2017 (Total 2017, includes search and display) Impressions Clicks

CTR .70% 2.3%

Avg. Position

32,958,699

232,230 20,628

2 2

Jan ’18: 879,694