2018 March Board Book

“California dairy families have a 100-year tradition of supporting student health and nutrition education because we know healthy kids are better students. We’re impressed with the steps Olinder Elementary has taken to promote nutrition literacy for students and parents and hope these additional resources will help extend the reach of the school’s program,” said Jennifer Giambroni, Director of Communications for the California Milk Advisory Board/Real California Milk. Developed by FUTP 60 and the National Football League (NFL), the ‘Hometown Grant’ program provides teams and dairy organizations like Real California Milk with the opportunity to identify deserving schools in their area and provide them with funding to help meet their health and wellness goals. Each of the 32 NFL Clubs, Fuel Up to Play 60 and local dairy representatives are providing $10,000 grants in communities throughout the country totaling a $320,000 investment in youth health and wellness. “The 49ers have partnered with SJUSD in the past to promote physical activity as a part of our youth football program and are proud to be expanding our partnership with the community even further to incorporate the importance of nutrition,” said Brent Schoeb, Vice President of Corporate Partnerships for the San Francisco 49ers. “By partnering with the state’s dairy families, we are able to continue the conversations around the importance of a healthy and balanced diet with real foods such as dairy.” Created in partnership by the NFL and National Dairy Council , in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program creating real transformational change in more than 73,000 schools nationwide. The national in-school nutrition and physical-activity program is activated in California by the state’s more than 1,300 dairy farm families. Since fall 2014, FUTP 60 has helped to award more than $565,000 in equipment and grants to schools throughout California in support of their wellness goals. About the San Francisco 49ers The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference championships and 19 divisional championships and was the first major league professional sports team to be based in San Francisco 70 years ago. Please visit www.49ers.com and follow the 49ers on Facebook and Twitter @49ers. About the California Milk Advisory Board (CMAB) The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,300 dairy families. With headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products that carry the Real California Milk seal throughout the U.S. and internationally. ###