2018 March Board Book

Processor Relations

❖ 2018 Number of California Processors Using the RCM Seal

The chart below illustrates the number of CMAB Processors by category, updated through January 2018. The tallies are net of additions and subtractions, as the Processor landscape is always changing. Brand Marketing Companies are those who market a brand but use a CMAB processor to co-pack their products. California Milk processors are those who make any dairy product except cheese.

Changes/Reasons:

Real Ca Milk –

Added Alexandre Family Creamery – San Leandro, CA Added Milk Specialties Global – Visalia, CA Added The Ice Cream Exchange – La Habra, CA

Brand Marketing Co. - Added Sunny Crunch Company – Ontario, Canada

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2018 Number of items with the Seal - Summary We have already added 28 items bearing the Real California Milk Seal through January 2018, bringing our total to 2,432 items . Many of these items are nationally distributed, helping to increase the utilization of our processing facilities using 100% California Milk. With several Branded companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.