News Scrapbook 1984

San Marcos, CA Courier (Cir. W. 3,205)

Son Diego, CA (Son Diego Co.) San Diego Union (Cir. D. 217,324) {Cir. S. 339,788)

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bt. l 888 USD president named 1 H~~;:~tf. ;svg~1~~~~a~i~:;:. < Univ it Diego Association of lndepen- 1 and a locatcducational dent Colleges and andciv1cleaderformany Universitie and a a years, has been named lo member of the_ Presi- the California Firjt Bank dent's Comm1ss1on. board of directors. Hughes' appointment

vis· ing lawyers tackle U.S. ga system's idiosyncrasies

course, a commu ication bndge wlll have been estabh bed" between Am rican and non-American attar• id Jaime Jimenez Mercado of Ensenada, a former vice president of the Me.xican national bar associa- ncys, The program lS designed to famil- 1anze some of the best legal minds irom other countri with U.S. law. It tion. an Di go OQ.I of Law, a nd will continue until the end of lhe week. It is one of the few such cours- an 01 go's increasing internation- perfect location am, ccordJ: g to Dr. Jorge Vargas, th coorse·s ongfnator and director. The growing interdependence be- tween Mexico nd the United States mcrea ing !rad on the world mar: J nature mak for such a pro It es in the country. lS being pr th1S year by the Mexico-United and tire Univer- Stat 51 Y O ·t Law lnstitu rs

ket, and the rise of multinational cor- porat1ons have created a need for lawyers m other parts of the world to gain knowledge of Amencan tax, corporate, confracli civil and crimi- nal laws, legal experts said. ny conference participants said they work for corporations or irlstitu- tlons involved m trade or transac- lions with the United States, or m- Ma ' n out case, we are thinking of the border. We ha\·e to," said Mercado. Seated with him at a reception Wednesday evening were Jorge Or- lando Murillo, corporate counsel for a Mexicali truck manufacturer that e~ports to Latin America, briel Posada, representing a M.ex1·- cali export-import firm; and Javier Antonio Alarcon Martinez, a law pro- the Mid t and the United States Ga- ureas. • I

was announced today by Yasushi Sumiya, presi- dent and chief executive officer of California First, at a meeting of the bani-'. board of director in San Diego. Other California First directors from San Diego are at- torney Alex L. ry and hotel executive ·Roger Manfred. Hughes has served as University of San Diego president since I 971. Prior to comi ,g to San Diego, he pent 11 years at Northern Arizo University as a professor of business administra- tion, dean of the College of Bu iness and universi- ty vice president. im- mediate P,ast president of the Association of In- dependent California College and Universities and currently is a member of the associa- tion's executive commit- The new California First director 1s

nted for the first time , tend to expand their work to such

San Diego, CA (San Diego Co.) San Diego Business News (Cir. 2xM . 3,500) AUG 131984 ._ Ill/en's P C B J ,

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r. Authur E. Hughes, presidcm of the Univcr ny of San Diego, was named lo the Cahlotn,a f'lr Si Blink board of directors. Dur- ing the past 13 years, Hughes ha\ been a~ltve m a "ide range of San l)iego commu111ty endeavors, p rticularly in the 1ransror1 10n, :~Y and wat r field . f.

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The Philippines IS a mu ant ally," he said. Th.ls program l~ know the ongms of our law It elps me d1fferenllate the a peel Amencan law and Spanish law. Hugo Berkemeyer of f.araguay no ed that since r started the course; Ive. l arnecl very much about other cultures - not only for my

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Page 6

SAN DIEGO BUSINESS JOURNAL

August 13, 1984

Hotels aren't worried

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SD •Visitors going back to school as campuses sell summer-capacity

tor ofcampus housing. Hagan can only ac- cept groups that have an educational mis- sion. That can mean group sizes of 25 to 300, ranging from students of real e .ate to lay religious workshops, said Hagan . Across town at SDSU, summer visitor~ began staying in 1975. "Before that it w~5 done on a decentralized manner," said W.G. (Woody) Woodrow, conference m,mager at SDSU. . Since taking a serious approach to the seasonal business, SDSU has increased its annual revenues and, in 1983 recorded $300,000 m gross receipts, according to Woodrow. Point Loma Nazarene College has re- cently moved back into the summer con- ference business. Previously, they followed practice of limiting the summer guest list to those directly related to its church, said Ken Hills, dean of students at Point Loma. UCSD's Hartman explained that in 1982, the,San Diego Convention and Visitors B~reau began to recruit foreign Olympic teams to San Diego. The campuses were naturals for the teams' training needs and representatives began visiting San Diego in the spring and summer of 1983. Britain, France, Italy, Sweden and Russia visited UCSD. This netted parts of both the Italian and British teams for UCSD, which shared these country's Olympians with Point Loma. USO played host to the entire 4O-member Irish team and parts of the Belgium team. The Italian baseball team trained at San Diego State. While the athletes gave an air of excite- ment to the campuses, they paid the same rates as the 900 cheerleaders or any of the

By John Brice Travel, it has been said, is the best educa- tion. And thousands of visitors to San Diego annually take that a step further by staying at college campuses around the county. In 1983 atleast $2 million in gross revenues were generated by local schools and more than 200 jobs created. The trend of colleges turning motel began locally in 1967 when the University of California, San Diego opened its campus to ·summer conferences. Today UCSD con- tinues to lead a pack which now includes San Diego State University, University of San Diego, Point Loma Nazarene College and United States International University. In 1983, UCSD's summer conference program grossed more than $1 million and, with this summer's Olympic visitors, that figure will be surpassed in 1984, said Lene Hartman, who has directed UCSD's sum- mer conference program since 1975. Summer guests to the UC campus, which looks over the Pacific 'ocean just north of La Jolla, include 550 participants of Arco's Jesse Owens Games. This group usually visits Los Angeles for its annual national championships. It was attracted to UCSD this year because of "word-of-mouth advertising," said Hartman. From early July through Labor Day various groups keep most ofUCSD's 2,500 beds sold, said Hartman. "We are running just about at full load, but I can always ac- commodate more business," she said. Working with the same word-of-mouth marketing plan to fill its beds, USD's 1983 summer conference program grossed $800,()()( •, according to Rick Hagan, direc-

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Hagan: "No color TVs in every ro_om" other groups who annually visit UCSD, said Hanman. At all the campuses, the rates vary from about $25 to $35 a night, depend- ing on single or double rooms. The school's rates al I include a meal plan and use of con- ference rooms, but services, such as linen, vary from campus to campus. Campus visits last from a single weekend to over a month. At USIU, summer business is limited to school-run camps which offer soccer and computer instruction. "We might be in- terested in more outside groups, but we keep all of our 600 beds full with tee camps," said Bill Getz, director ofresiden- tial life at USIU. The schools present little competition to local hotels, said Hagan. "Our clientele is different. We don't have color TVs in every room, and the other luxuries that most travelers want," he noted. Most of the local colleges are members of the Convention and Visitors Bureau and,

when a group requests such accommoda- tions, they are sent to the various campuses. '"The schools are after a different market; we don't look at them as competi- tion," said Phillip Mogle, director of marketing at Town & Country Hotel. ''We look at them as a plus. They bring groups into San Diego that otherwise wouldn't have come. That means a lot of money for the local economy," he said. The schools are treated differently from hotels, too. They are not subject to the ci- ty's transit occupancy tax on rooms rented. The schools put any profits back into Stu· dent housing budgets, but they must be careful about generating business by in- discriminate renting to certain groups. " It is a requirement that groups have an educa- tional component, so jt is consistent with our tax-exempt ;ituation," said Hagan . "There is a concern for jeopardizing our property tax by generating unrelated business income_\, D