Majestic MLB Spring 2016 Catalog

18

ALWAYS GAME ™ FROM FIELD TO FAN.

WINNING PRODUCTS AND MARKETING THAT WILL OPTIMIZE YOUR ASSORTMENT, STRENGTHEN SELL-THROUGH AND INCREASE PRODUCT AWARENESS. • Impactful national promotions • Player and lifestyle POP and digital assets

the MARKETING FRAMEWORK 2016 MARKETING SUPPORT AT A GLANCE

AVAILABLE CUSTOMIZED TO YOUR PRODUCT ASSORTMENT, CALENDAR AND CONSUMER PROFILE.

Women’s Authentic Collection • Cool Base® Jerseys • Streak Fleece

Authentic Collection

Fanwear

• Hero Items • Selected Items TBD

• Major News to Be Announced* • Cool Base® Jerseys • Streak Fleece • Universal On-Field Majestic Branding • Player Marketing for Entire AC Line • Coordinated MLB® AC Event Promotion

Items

ALWAYS BASEBALL. ALWAYS MAJESTIC ™ .

• Dedicated Women’s AC Campaign

• Lifestyle Imagery for Social Media, In-Store POP and Digital Assets

Enhanced Marketing Support

the MARKETING MOMENTUM

DAVIDORTIZ 34|DH BOSTONREDSOX ®

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2016 WILL BUILD ON STRONG 2015 MARKETING EFFORTS

• Impactful Cool Base® launch • National Jersey Day

• Heavy player endorsement – social, digital, print, in-store • Riding strong digital campaign with 270MM+ impressions • Digital media collaboration with MLB® and MLBPA®