Majestic MLB Spring 2016 Catalog

19

the MARKETING SEQUENCE

ALIGN YOUR TACTICAL MARKETING CALENDAR TO NATIONAL PROGRAMS AND HERO ITEMS. UTILIZE OUR MARKETING ASSETS TO SUPPORT YOUR RETAIL AND E-COMMERCE SALES EFFORTS. Online Majestic Marketing Resource Center - POP and digital assets approved and available. - 30 MLB® players for local impact. - Men’s and Women’s lifestyle photography. The VF Media Source website - Library of product images and descriptions for all items. - Product videos for advertising and education. BENEFIT FROM OUR ON-FIELD PRESENCE, ADVERTISING, AND PROMOTIONS SEEN BY MLB® FANS - 526 brand impressions during every MLB® broadcast. - In 2016, on-field Majestic logo is unified with all Authentic Collection and fanwear products. - Our marketing efforts showcase our craveable products to generate traffic and sell-through. - Featuring the Majestic brand and products at retail and online completes the story. LET’S WORK TOGETHER TO REACH FANS AND DRIVE SELL-THROUGH!

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

NEW AC ITEMS

SPRING TRAINING

CELTIC OPENING DAY ST. PATRICK’S DAY

MARKETING CALENDAR 2016 MAJESTIC MLB ® PROGRAMS* FIRST SHIP EVENT DATE

JERSEY DAY (TBD)

MOTHER’S DAY WOMEN’S AC /

STARS & STRIPES^ FOURTH OF JULY FATHER’S DAY CAMO^ MEMORIAL DAY ALL STAR GAME POSTSEASON HOT MARKET

the

* Dates and Programs Subject to Change / ^TBD On-Field