Majestic MLB Spring 2016 Catalog

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ALWAYS GAME ™ IS ABOUT BEING PRODUCT EXPERTS. WE CREATE INNOVATIVE /CRAVEABLE PRODUCT WITH THE MAJESTIC BRAND PROMISE AT THE CORE.

the PRODUCT FRAMEWORK

2016 PRODUCT DEVELOPMENT PHILOSOPHY DESIGN FILTERS + DESIGN ESSENTIALS + DESIGN CAPSULES = CRAVEABLE PRODUCT

DESIGN ESSENTIALS

02/ EVOLVE

03/ ENGAGE

01/ CREATE

ALWAYS BASEBALL. ALWAYS MAJESTIC ™ .

03/ EXPLOIT THE EMOTION OF THE FAN

01/ DESIGN FOR THE FAN’S ACTIVESTYLE & LIFESTYLE

02/ INNOVATE W/OUT COMPROMISING CORE ATTRIBUTES

ATHLETIC AUTHENTIC TEAM LOGOS & MARKS CLEAN ART TEAM PRIDE

DESIGN FILTERS

DESIGN CAPSULES

CLASSIC FABRICATIONS LOCAL VINTAGE SPORTS HERITAGE COOPERSTOWN WORN & WEATHERED LIFESTYLE FASHION BRIGHT COLORS LOCAL

LEGACY

SELF EXPRESSION/ATTITUDE TRENDY ART & FABRICATIONS TECH PERFORMANCE DRIVEN FABRICS ATHLETIC INPSIRED LOOKS FUNCTIONAL CONSTRUCTION TECHNICAL DECORATION

THESE FOUR FILTERS ARE CENTRAL TO THE OVERALL AESTHETICS OF DESIGN IN SEASONAL DEVELOPMENT.