PEI Liquor Marketing Guide 2020-2021

Spirit End Displays Products that are displayed on the Premium Spirit End will also be highlighted as a Feature Product on www.liquorpei.com

SPIRIT END DISPLAYS

Program Period

Premium Spirit End

Spirit End 1 (3 Spaces Available)

Featured Drink Style Display (Price per SKU)

1 2 3 4 5 6 7 8 9

$1,400 $1,600 $1,800 $1,800 $1,700 $1,500 $2,000 $1,000 $1,000

$900

$150 $150 $150 $150 $150 $150 $150 $150 $150

$1,050 $1,200 $1,200 $1,100 $1,000 $1,500

$675 $675

Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Borden, Souris, Cardigan and Queen St. (16)

Oaktree, West Royalty, Stratford, Granville, Montague, Queen St., Cornwall, Alberton and Waterfront (9)

All 17 Retail Outlets

Locations

% Retail Store Sales SKU Limits

100%

97%

78%

4 SKUs

4 SKUs

4 SKUs

Eligible Categories: All spirit products

21

PEI Liquor Marketing Guide 2020 / 2021