PEI Liquor Marketing Guide 2020-2021

Spirit & Wine End Wings Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

SPIRIT & WINE END WINGS

Program Period

Spirit & Wine End Wings

1 2 3 4 5 6 7 8 9

$400 $600 $700 $700 $600 $600

$1,000

$400

$400 Locations: Location of displays are based on availability of space in stores.

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PEI Liquor Marketing Guide 2020 / 2021