PEI Liquor Marketing Guide 2020-2021

Shelf Extender Program (Wine) A new display space located in the Canada wine section providing additional exposure for wines from any country that may be of interest to consumers shopping the Canada section; one of the highest-traffic areas in PEI Liquor stores. One display available per period. Selection of products is based on the following factors: • Profitability / sales potential • Relevance to consumers shopping wines planogrammed in the Canada section • Inventory levels Eligible Products : Wine 750ml – All Countries. Limit 1 SKU per display.

SHELF EXTENDER PROGRAM

Program Period

Cost $300 $350 $400 $400 $325 $325 $475 $250

1 2 3 4 5 6 7 8 9

$275 Locations: Stratford, Montague, Granville, Waterfront, Alberton, Borden, O’Leary, Tyne Valley, and Rustico

25

PEI Liquor Marketing Guide 2020 / 2021