PEI Liquor Marketing Guide 2020-2021

Chilled Wine Chilled Wine is a 12-month program period with option to change product upon approval from PEI Liquor. Other formats i.e. – 1.5L will be pro-rated according to number of facings. Guaranteed SKU facings in the Top 7 PEI Liquor retail outlets. The remaining outlets will accommodate participating SKUs based on space availability . Program billed based on applying agent and not specific producer or winery.

CHILLED WINE

CATEGORY

ANNUAL PROGRAM FEE

Wine 750ml and above

$1500 per SKU

29

PEI Liquor Marketing Guide 2020 / 2021