2015 NYIAS Economic Impact

2 / ECONOMIC IMPACT / #NYIAS

TABLE OF CONTENTS

INTRODUCTION................................................................................................................................................................1

EXECUTIVE SUMMARY.....................................................................................................................................................2

TOTAL ECONOMIC IMPACT...............................................................................................................................................4

METHODOLOGY................................................................................................................................................................6

NON-LOCAL NYIAS ATTENDEES....................................................................................................................................11

NON-LOCAL PRESS........................................................................................................................................................12

NON-LOCAL EMPLOYEES OF MANUFACTURERS AND EXHIBITING COMPANIES.........................................................................................................15

EXHIBITORS AND EXHIBITING COMPANIES...................................................................................................................16

PUBLIC RELATIONS DEPARTMENTS AND SPECIAL EVENTS.........................................................................................18

NYIAS PRODUCER..........................................................................................................................................................19

SUPPLEMENTARY HOTEL STUDY. .................................................................................................................................20

APPENDIX A: DETAILED METHODOLOGY CONCERNING SURVEYS OF NON-LOCAL NYIAS ATTENDEES.......................21