2017 Purolator Game Plan Binder

PACKAGING

DESIGN EXECUTION

The design and printing of our packaging is another important facet of the Purolator brand. Every square inch of our packaging — including paper stock, inks and effects — has been thoughtfully considered to maximize the appearance of each Purolator product.

An effective design execution ties all of the elements together into a cohesive look and feel for the Purolator brand. The correct execution ensures Purolator is easily identifiable to customers, and it communicates the brand’s mission and vision while enhancing its credibility through consistency.

PurolatorBOSS ™ SPECIFICATIONS

Printing Process/Inks 5/0 (PMS 293, CMYK) Minimum 200 line screen set-up for all plates Effects Coverage Foil Stamp, Silver Gloss, No Texture Reticulating Effect Varnish Flood Coat UV

Choosing a Better Filter Pays Off

The Right Oil Filter for Every Driver EnginesandoilshaveevolvedandPurolatorfiltershave evolved rightalongwith them tomeet theneedsof today’shigh-techengines.Ourexceptionaldirt removal powerhelpskeepsoil freeofharmfulcontaminants— likedirt,debris,soot,metalshavingsandbugs. Purolatoroilfiltersperformwell regardlessofoil typeor viscosity.Toget themaximumperformanceoutofyour engineoil,match the rightfilterchoice thatbestmeets the lifeexpectancyandperformanceof theoil. Withfilters forevery typeofcar,everyenvironmentand every typeofdriver,you’llalwayshave the rightfilter to matchyourcustomers’drivinghabits.

DRIVER OilChange interval (miles/months)

5,000/3–6months

10,000/6–12months

15,000/9–15months

Conventionaland highmileage Nearlyallvehicles on the road

Fullsyntheticsandextended performance

OilType (idealmatch for)

Highmileageandsynthetics

Mostpopularvehicles– importanddomestic Citydriving,stopandgo; towing/hauling

VehicleCoverage

Manypopularvehicles

SmartFUSION Technology ™ Forextendedprotectionup to 15,000miles

Citydriving,extreme stopandgo; frequent towing/hauling Extreme temperatures, mountains,demanding city traffic

DrivingHabits

Typical/highwaydriving

DrivingEnvironment

Standard

Citytraffic,dustyroads

Double-helix Solid Metal Center Tube Engineered tooptimizeoilflow

PRODUCT DirtRemovalPower DirtRemovalCapacity

96.5%

99%

99%+

13g

15g

27g

BOSS ™

BOSS Steel Casing ™ Protectsvitalcomponentsagainst extremepressure

Multi-fiberhigh-density media

High-densitysynthetic blendmedia Silicone—performs better, longer

SmartFUSION Technology ™ media Silicone—performs better, longer PuroSEALGasket ™ (ethylene-acrylic)

MediaMaterial

Anti-DrainbackValve

Nitrile

Gasket

Nitrile

Silicone

Stock 20 pt. 91 brightness, SBS C1S if foil stamped Option: 20 pt. foil board, silver gloss, no texture

Silicone Anti-drainback Valve Long-lifeprotectionagainstdrystarts

EndCaps

Metal

Metal

Metal

PBL10241

PL10241

CenterTube

Double-helixmetal

Double-helixmetal

Double-helixmetal

L14006

PuroSEAL Gasket ™ Ethylene-acrylicprovidessuperior leak protectionand lifeexpectancy

Usingapremiumfilterover the lifeof thevehiclekeepsmoredirtoutof theengine,optimizingday-to-dayperformanceandextendingengine life.Unlikesomecomponents,oilfiltersprovidenovisualoraudiblecue when theyareunderperforming.But theeffectsaddupover time,causing harmfulenginewear.Don’t letcustomerswait thousandsofmiles tofind out thatabasicoilfilterhas failed toprotect theirengines.Show them the valueofupgrading thefilterwitheachoilchange.

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PurolatorONE ™ SPECIFICATIONS

PUR52565BrandBrochure_VMECH.indd 10

10/13/15 12:49PM

PUR52565BrandBrochure_VMECH.indd 11

10/13/15 12:49PM

Printing Process/Inks 5/0 (PMS 293, CMYK) Minimum 200 line screen set-up for all plates

Purolator Blue L.A.B. values:

ADVANCED ENGINE PROTECTION

PMS 293 at L:26.93 A:4.65 B:-57.31 within a Delta E of 2 or less

Effects Coverage Flood Coat UV

ONE TM

Stock 20 pt. 91 brightness, SBS C1S

BOSS ™

HIGH-DENSITYSYNTHETICBLENDMEDIA Nowup to 10,000milesofprotection

SILICONEANTI-DRAINBACKVALVE * Protectsagainstdrystarts

PBL10241

PL10241

L14006

WEAR-RESISTANTMETALENDCAPS Fordurableperformance

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Purolator SPECIFICATIONS

NOWUPTO 10,000MILESOFPROTECTION PurolatorONE ™ removesmicroscopiccontaminants tokeep theengineoperatingatpeakperformance, whilealsooptimizingengine life.The idealfilter for highmileageandsyntheticblendoils,PurolatorONE is thestandard foradvancedengineprotection.

Printing Process/Inks 6/0 (PMS 200, PMS 293, CMYK) Minimum 200 line screen set-up for all plates

Purolator Red L.A.B. values:

pureoil.com

*AsspecifiedbyOEmanufacturers

PUR52612 2016_PUROilFilter_Covers_MECH_vF.indd 3

10/14/15 10:57AM

PMS 200 at L:38.88 A:63.04 B:36.25 within a Delta E of 2 or less

Effects Coverage Aqueous Coating

The Next Generation of Oil Filtration.

Learn More >>

Stock 20 pt. 91 brightness, SBS C1S BOSS ™

BOSS TM

PBL10241

PL10241

L14006

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Global Brand Standards

Global Brand Standards

14

15

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