2017 Purolator Game Plan Binder

Dear Purolator Sales Representative,

We are excited to introduce you to the all-new Purolator Game Plan binder. Designed for your personal use, this comprehensive resource contains key information regarding our company, products and processes. This document will help better prepare you for sales success by providing all the latest information in one easy-to-use document. It will serve as your new “go-to” sales and marketing tool containing the following key sections:

Company Overview • MANN+HUMMEL company information • North Carolina State University Innovation Center • Awards • Purolator production capabilities and key customers Market Trends • Automotive trends • Growth segments in engine oil • Aftermarket sales • OES Channel Marketing Support • Retail Sales Drivers – PurolatorBOSS™ oil filters – PurolatorONE™ oil filters – Purolator oil filters – PurolatorONE™ air filters – PurolatorONE™ cabin air filters • Commercial Sales Drivers

Purolator Installer Rewards Program • Program overview • FAQs • Program sheet and submission form Current Promotions Sales Support • Xtreme Exhibits • Trade show support • Wearables Direct Customer Database Driving Demand • Purolator marketing and brand communications

• Retail advertising support • Trade advertising support • Online support Global Brand Standards

– PurolatorTECH™ oil filters – PurolatorTECH™ air filters – PurolatorTECH™ cabin air filters

We encourage you to familiarize yourself with the contents of this Game Plan binder to prepare for the spring selling season. If you have questions, or would like to request an additional copy, please contact Steve Jamroz from the Purolator Marketing Team at steven.jamroz@pureoil.com or (919) 926-4164 .

Wishing you continued sales success,

Tina M. Davis Senior Marketing Manager, Brand and Communications MANN+HUMMEL Purolator Filters LLC

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