2018-2019 Adopted Budget

COMMUNICATIONS AND MARKETING DEPARTMENT

2016-17

2017-18 Budget

2018-19 Adopted

2019-20 Projected

PROGRAMS

Actual

Communications and Marketing Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding City information. Develops strategic communications plans, news releases, external newsletters, employee communications, and maintains the City’s internal and external internet presence.

Appropriation

709,482

769,721

792,896

818,295

Full Time Equivalent Positions

6

7

7

7

GTN Television

Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home.

Appropriation

454,425

453,314

478,024

479,721

Full Time Equivalent Positions

4

4

4

4

Contact Center Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems, ask questions and request services in one contact, provides up-to-date instant access to information from departments; tracks requests and service responses for maximum trend analysis and performance measurement.

Appropriation

720,401

834,323

857,257

873,332

Full Time Equivalent Positions

13

13

13

13

Departmental Objectives

 Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.  Provide strategic communications and marketing support to create greater awareness of City programs and opportunities.  Provide current news to constituents through City-initiated electronic and print newsletters, and through commercial media.  Quickly, courteously, and accurately respond to concerns and requests for information.

2016-17

2017-18 Budget

2018-19 Adopted

2019-20 Projected

PERFORMANCE MEASURES

Actual

Workload Measures  Percentage of original daily programming on GTN  Number of Good News stories produced per year  Increase percent of social media subscribers city-wide

85%

89%

90%

90%

45

30

30

30

14%

25%

20%

15%

2016-17

2017-18 Budget

2018-19 Adopted

2019-20 Projected

BUDGET SUMMARY

Actual

Expenditures:

Personnel Costs

1,489,520

1,609,506

1,657,668

1,698,670

Maintenance & Operations

394,788

437,857

405,509 65,000

472,678

Capital Outlay

0

9,995

0

Total

1,884,308

2,057,358

2,128,177

2,171,348

Total FTE Positions

23.000

24.000

24.000

24.000

Revenues: Other

48,522

32,096

32,046

32,046

General Fund Contribution

1,835,786

2,025,262

2,096,131

2,139,302

Total

1,884,308

2,057,358

2,128,177

2,171,348

BUDGET HIGHLIGHTS  The FY 18-19 Budget is increasing by $70,819, or 3.4%. 

The FY 18-19 Budget includes the transfer in of one FTE, a Communications Specialist, from Human Resources and a transfer out of one FTE, a Public Information Specialist, to the Library System.

Adopted FY 2018-19 Budget

52