Europa Proposal 2017

Executive summary

Partnership Approach

By concentrating on the use of our own patrol resources, and investing in training and technology, we are able to continually improve our repair rates. This gives Europa the confidence that you are selling a service that gives your motorbike drivers the very best experience when they need it most. Consumer research points to the RAC brand being widely recognised across UK motoring circles. With 1550 patrol vans on the UK’s roads every day and offices prominent on key UK motorways, most customers know exactly who the RAC is and the services offered. Should RAC be successful in collaborating with Europa we would clearly want to maximise every sales opportunity. We believe this can be achieved by enabling you to utilise the RAC brand in a controlled manner which adheres to our brand guidelines. In addition we will provide full marketing and training support, enabling Europa to focus on the road risk element of the sale. Brand Utilisation

RAC will partner with Europa to deliver points of differentiation, supporting enhancement of your service offering leading to increased conversion rates. We will also provide industry insight and expertise enabling you to continue to deliver integrated products and services. We are proposing a partnership approach that reviews strategic and day-to- day activities on a regular and agreed frequency. We will provide a structured, robust account management strategy ensuring operational excellence at all times and one that responds quickly to changing market conditions. We have the capacity, flexibility and headroom to drive a continuous improvement agenda and introduce innovative and

noticeable change to your business on an ongoing basis.

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