2021 PEICMC Annual Report

STRATEGIC GOAL 3 - CORPORATE CITIZENSHIP

STRATEGIC GOAL: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. TACTICAL OBJECTIVES: 1. To build mutually-beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions laid out in the Federal Cannabis Act; and 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders.

PEFORMANCE MEASURES Investment in CSR Initiatives Retail Responsible Service Score Corporate Citizenship Survey Score

Actual 2019-2020

Target 2020-2021

Actual 2020-2021

% of Target 2020-2021

Target 2021-2022

$77,135

$50,000

$52,245

104.4%

$125,000

N/A

75%

86%

114.6%

85%

86%

75%

84%

112%

80%

20 www.peicannabiscorp.com • 2021 Annual Report