Babesta Beat SS16

How has Molo changed over the years? From the beginning it has always been in the DNA of Molo to experiment with materials, fabrics, expressions, design and colors. Basically it’s all about creating styles that both kids and parents fall in love with. For us it will always be about offering favorites for the child’s closet and be “the best one in the class” doing it. So we have kept being innovative and curious. It’s obvious that we have changed and developed over the years. You will see a difference in many areas like the prints, colors, styles and fabrics. In the beginning we focused a lot on the younger kids, where today we work hard on “growing” Molo into older age groups and challenge the preteen segment. Within certain product groups we have developed a lot, like with outerwear that now includes a wide selection of fashion jackets plus technical outerwear for colder climates and skiing. A few years ago we decided to invest a lot in swimwear and we have taken a big step this season by launching a swimwear collection in November to sell to warm countries during the winter period. Can you tell us more about how you make your all-over prints? The best way is to think of it is as printing on a gigantic printer. Of course the difference is that the input is not white paper but white rolls of fabric. After the printing process, the fabric is steamed and then washed before it is cut according to our patterns and finally the seamstresses take over and finalize the garments. Tell me about the latest campaign for SS16! What inspired the shoot, the video? The location, look and feel of Molo’s SS16 catalogue and lookbook is inspired by the themes and color stories of the collection. We take the consumer on a journey through raw reflectors, iconic light swords, flowered neoprene jackets, tracksuits, Tingatinga prints, easy French and clean sportswear, fine cotton terry and light fabrics topped with a chill LA vibe. What sort of milestones stand out to you? We have had a lot of defining moments on this journey so far. Every time we decide to enter a new market it is a challenge because you never know how everything will turn out. Now the United States and Asia are two new chapters in our brand story and this is a defining moment for us, as those cultures differ so much, but that’s what’s really exciting! We have had some bumps along the way to where we are now, but we will not call them mistakes because we have learned so much from them. When you start, you would love to have this magic crystal ball to look in and see the future, to know whether your idea and product will become successful or not. But not knowing what will happen in a year or two also forces you to be innovative and think creatively in order to survive. There are many great places in Copenhagen to visit! Just to mention a few, there is the Meatpacking District with small galleries and restaurants; Papirøen, which is an area dedicated to street food; and last but not least an interesting food market called Torvehallerne. All are great places to hang out and spend some time. If you’re interested in seeing some of the local neighborhoods, a stroll through Christianshavn or around Jægersborggade in Nørrebro is worth considering. Come in the springtime or early summer, when you’ll find Copenhagen at its best. What are some must-visit spots for those “in the know” in Copenhagen— beyond the typical “tourist” fare!

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shop the catalog at babesta.com/beat