Urban Runway


Our award-winning work. shop. play. insight community provides us with a unique glimpse into the lives and styles of the urban audience. This research is geared around giving you a better understanding of the changing attitudes and behaviours of the urban audience when it comes to fashion, beauty and everything in between. Through delving deeper into key audiences, understanding how urbanites spend on their clothing, accessories and beauty purchases, we can outline some of the key trends seen in the market at the moment. This provides a unique snapshot into a large and evolving industry. Using insights and data to really get under the skin of our audience, we’re able to understand how best to target them, while they’re out and about during their often time-poor and hectic (yet still stylish) lives.


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