New-Tech Europe | March 2016 | Digital edition

Latest News Huawei Among World’s Top 100 Most Valuable Brands in 2016 According to Brand Finance

while Brand Finance put the number at more than US$19.7 billion, up 70% from the year before to rank Huawei eighth in terms of growth rate. At present, Huawei has deployed its products and solutions in more than 170 countries and regions. It also has 16 research institutes in the United States, India, Sweden, Russia, China and other places. In the rapidly changing and growing field of science and technology, Huawei already has world-class innovation and R&D capabilities, and remains committed to innovation and R&D in many scientific and technological fields. In recent years, Huawei has seen strong growth in its overseas businesses, and its consumer business now ranks third in terms of smartphone global market share. In 2015, Huawei had global smartphone sales of 108 million units, up 44% YoY, with annual revenue over US$20 billion, up nearly 70% YoY. Demand for the flagship Mate 8 just after launch was much stronger than anticipated, and Huawei’s other high-end products also have shown remarkably strong brand power. In a 2015 brand research report by IPSOS, Huawei received a Net Promoter Score of 47, ranking third in the world. This means that users of Huawei mobile phones report a positive product experience, which in turn reflects the significant improvement that Huawei has made in its user experience. by offering a helping hand during manual labor and at other worksites” said Hiromichi Fujimoto, President of Activelink Co., Ltd. “We are proposing robotics to help at these worksites, because there will always be a certain level of work that must be done by people, and these power assist suits can help reduce the physical strain during such work.” AWN-03 The AWN-03 was especially developed to provide lower back support. It automatically senses the user’s motion when lifting and holding heavy objects, and sends a signal to the motors to rotate the gears. It also raises the user’s upper body while pushing on their thighs, and as a result reduces stress on the user’s lower back by 15kg.

Brand Finance’s selection criterion for its “Global Top 100 Most Valuable Brands” include a brand strength index (BSI), brand loyalty and marketing investments. The international enterprises on this list boast outstanding comprehensive capabilities. For Huawei, its brand value incorporates both hard power and soft power. Its continued appearance on global brand rankings shows that Huawei has successfully established global awareness of its brand. Huawei is now the mobile phone company with the third largest share of the smartphone market and the first Chinese mobile phone company having achieved annual sales of more than 100 million units. With this recent selection, Huawei is once again ranked among the world’s top 100 renowned brands, after being inclued in the Interbrand “Best Global Brands” for both 2014 and 2015, as well as being selected by BrandZ for its “Global Top 100 Most Valuable Brands” in 2015. In 2014, Huawei became the first Chinese company to be chosen for the Interbrand “Best Global Brands”, when it was ranked in 94th place. In October 2015, Huawei was again ranked among the Interbrand “Best Global Brands”, this time rose to 88th place. Huawei was also chosen by BrandZ in 2015 for its “Global Top 100 Most Valuable Brands,” ranked 16th among science and technology brands. BrandZ valued the Huawei brand at over US$15.3 billion in 2015, Panasonic released a video featuring its assist robots, which support the everyday lives of workers and the elderly. The company has applied the advanced control and sensor technologies that it has developed to create a robot equipped with motors that assist human body mechanics. These robots are safe to use and offer peace of mind. This video highlights the latest developments in Panasonic’s assist robots. Assist Robots for Industrial Use Power assist suits for industrial use have been developed by Activelink Co., Ltd., one of Panasonic’s in-house venture companies. “Our mission is to help realize a Power Barrier-less Society

No More Power Barriers with Panasonic Assist Robots

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