9781422283042

T hanks , C ongress !

Words to Understand antitrust laws federal rules designed to prevent one company from controlling all or most of the businesses in a certain industry or area of business lobbied met with politicians to convince them of something you support public relations the process and system for telling—from its point of view—a company’s or an organization’s story to the public Well, that didn’t just happen overnight. Instead, the NFL’s domi- nance of the American media landscape owes everything to a polite gentleman with a year-round California tan in a perfectly tailored business suit. In 1960 hardly anyone expected Alvin “Pete” Rozelle, the general manager of the Los Angeles Rams, to be elected NFL Commissioner. Most of Rozelle’s background had been in sports public relations . But after graduating to the front office in 1957, he It might be fun to think National Football League media was born fully grown, not that long ago. Doesn’t it seem like every screen, device, and machine sends out NFL news 24 hours a day?

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