OREN-J_December_2018

Oregon Real Estate News-Journal Official Publication of the Oregon Real Estate Agency

Volume 72, Number 6, December 2018

Social Media, Craigslist, Websites, Emails . . . When Advertising Online, Know All the Requirements Dean Owens, Acting Real Estate Commissioner M ost licensees use elec- tronic or online adver- tising for at least part of What is Online Advertising Any form of electronic media or communication used to market your

their professional real estate activ- ity, which includes property man- agement. Make sure you know the requirements before you send that email, tweet that tweet, or publish that blog post. The Administrative Rule Oregon Administrative Rule (OAR) 863-015-0125 applies to advertising and advertisements by real estate licensees related to professional real estate activity. This includes all forms of representation, promotion, and solicitation. Online advertising must comply with all of OAR 863-015-0125, but section (9) of the rule gives additional requirements that apply specifically to online advertising.

No Letter, Phone Call Reminders for RBN Renewals in 2019......................... 4 What You Should Know About Elder Abuse......................................................... 5 Administrative Actions................................... 7 Tales From the Complaint Desk.................... 7 FHFA, GSEs Launch Translated Resources for Limited English Speakers...................... 8 business, listings, or rentals, not limited to the internet, web pages, blogs, bulletin boards, and email, is considered online advertising. Requirements for All Advertising, Including Online ; ; Be Truthful All your real estate and property manage- ment advertising, including online adver- tising, must be truthful. Don’t mislead or deceive. Make sure you represent your license type, qualifications, and position in your real estate or property management com- pany accurately. (If you don’t run the place, Please see Online Advertising on page 4

Acting Commissioner Dean Owens

IN THIS ISSUE

Oregon Real Estate Agency 530 Center St. NE Suite 100 Salem, OR 97301 (503) 378-4170 (503) 378-2491 Fax www.oregon.gov/rea

When Advertising Online, Know All the Requirements......................................... 1 Board Re-Elects Farley as Chair, Hunter as Vice-Chair.................................... 2 Next Board Meeting in Salem. ....................... 2 Think Before You Click: Real Estate Wire Transter Fraud Crimes Are on the Rise....... 3 Are You Getting Emails from the Agency?..... 4

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