Faux Ice Rink Pilot

RECOMMENDATIONS - OVERALL

• Have a third party manage the rink, similar to seasonal photo operations » All local HR responsibilities were completed by mall management staff, which impeded their ability to focus on core responsibilities during the peak holiday season » Mall personnel had to work The Rink when coverage wasn’t available » Need minimum two staffers on weekend, could consider 1 person on weekdays • Weather had a stronger impact on operations than anticipated at launch » Rink could not operate during rainy, snow, icy conditions » Because of white glare/reflection, rink would be too hot on warm weather days (look at shade structures) » Any amount of moisture greatly slowed down skaters » Recommended tarp to cover rink when not in use to limit moisture • Rink size most applicable to children (75% of skaters), so would recommend larger to get adults/millennials more interested • Increase ticket prices to a minimum of $5 for children and $7 for adults; area rinks range from $7 - $15 for children and $9 - $18 for adults • Reduce weekday (Mon-Thu) hours to evenings only as over 60% of traffic occurred Friday through Sunday • Add skating lessons (also potential sponsorship opportunity)

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