2017 Annual Report

Regional Marketing & Branding 2017 Projects 1. Build and grow database - In order to effectively market to consumers, residents and potential visitors, we needed the ability to gather user email addresses and information. In 2016, we had a small database of users, this project was intended to grow the database further. • Project Status: Ongoing implementation • Projected Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018 2. Update and organize usage of SWVA branding. Increase familiarity and recognition of SWVA brand across region and surrounding states - With the launch of the SWVA branding in October of 2016, we needed to begin to organize the usage of all logos and implementation: further developing marketing campaigns. • Project Status: Ongoing organization and implementation • Project Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018 3. Create consistent message, voice across all outlets and platform - Develop a voice for Southwest Virginia with consistent messaging and tone. • Project Status: Complete

• Project Impact: SWVA region-wide impact • Project Completion Date: December 2017

4. Build out a content strategy and calendar - Consistent content strategy and calendar across all platforms in order to maintanin consistent voice and messaging.

• Project Status: Ongoing development in 2018 • Project Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018

5. Create suite of assets for region under SWVA brand - Ongoing logo development under Southwest Virginia branding for partners across 19 counties

• Project Status: Ongoing development in 2018 • Project Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018