2017 Annual Report

Regional Marketing & Branding 2017 Projects 6. Establish baseline metrics - With the development on a brand newmarketing program in 2016, as an organization, we needed to establish several baseline metrics for our efforts. • Project Status: Complete

• Project Impact: SWVA region-wide impact • Project Completion Date: January 2017

7. Create ongoing campaigns to lead SWVA to be top of mind in tourism and community development. Promote assets, quality of life in Southwest Virginia.

• Project Status: Ongoing development in 2018 • Project Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018

8. Digital and social focused campaigns - Implement digital and social focused campaigns, representative of all 19 counties and four cities, as well as core assets of Southwest Virginia.

• Project Status: Ongoing development in 2018 • Project Impact: SWVA region-wide impact • Project Completion Date: Ongoing development in 2018