2017 Annual Report

Regional Marketing & Branding Future Projects 1. Redesign & development of two websites (VisitSWVA.com and FriendsofSWVA.org) - The website creation and redesign is a key piece of our marketing efforts in 2018. Both of these websites are needed in creation and overhaul to appropriately reflect Southwest Virginia and it’s unique assets. • Project Status: Pending • Project Impact: SWVA region-wide impact • Project Completion Date: June 2018 2. Develop ongoing content generation plan and calendar - Continue to create and build out a consistent content strategy and calendar across all platforms in order to maintanin consistent voice and messaging.

• Project Status: Ongoing development in 2018 • Project Impact: SWVA region-wide impact • Project Completion Date: December 2018

3. Build and grow database - In order to effectively market to consumers, residents and potential visitors, we need to continue to gather user email addresses and information.We can use this information for our email program, as well as mailer potential. • Project Status: Pending

• Project Impact: SWVA region-wide impact • Project Completion Date: December 2018

4. Create and implement social strategy reflective of content and database program - We need to create an all-encompassing social strategy reflective of our content calendar for 2018. • Project Status: Pending

• Project Impact: SWVA region-wide impact • Project Completion Date: December 2018

5. Develop merchandise program for consumer and partners - We have selected an official merchandise provider to handle all fulfillment of merchandise inquiry for the Southwest Virginia branding. • Project Status: Contract negotiations

• Project Impact: SWVA region-wide impact • Project Completion Date: December 2018