Member Opinion Survey
T ABLE OF C ONTENTS
INTRODUCTION .....................................................................................................................1 HEADLINE FINDINGS............................................................................................................2 RESPONDENT PROFILE Demographic Profile ......................................................................................................3 Club Usage Profile .........................................................................................................4 Club Communication .....................................................................................................5 VALUE-DRIVERS....................................................................................................................6 MEMBERSHIP EXPERIENCE ................................................................................................8 CLUB DINING..........................................................................................................................9 FITNESS POOL AND SPA ....................................................................................................11 GOLF OPERATIONS .............................................................................................................12 COURT SPORTS ....................................................................................................................13 KID’S CREEK CLUB .............................................................................................................14 EVENT AND ACTIVITY VOLUME.....................................................................................15 POA VALUE-DRIVERS.........................................................................................................16 POA SERVICES......................................................................................................................17 PERCEPTUAL MAP...............................................................................................................19 FUTURE IMPROVEMENTS .................................................................................................20 COMMENTS SUMMARY .....................................................................................................21 SURVEY SUMMARY............................................................................................................23 SURVEY INSTRUMENT.......................................................................................................25
FRENCHMAN’S CREEK BEACH & COUNTRY CLUB
CORNERSTONE Decision Support
February 2019
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