Viners Safety Knives Marketing Update Sept 2019 FINAL

MARKE T RESEARCH RESUL TS

54.5% of respondents have a knife block that sits on the kitchen worktop. 10% have loose knives on display in the kitchen. 68% keep loose knives stored in a kitchen drawer or cupboard. 5% said they don't know or 'other'. MAIN FINDINGS

On kitchen worktop display - 931 Loose knives on display - 175 Loose knives stored away - 1,160 Don't know - 16 Other - 52

61.5% of respondents were A, B, C1 53.5% surveyed were aged 40-64 years old 29.3% surveyed were aged 25-39 years old 79% were females DEMOGRAPHICS