PEI Cannabis 2023 Annual Report

STRATEGIC TARGET • CUSTOMER EXPERIENCE

STRATEGIC GOAL

To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences.

CORPORATE OBJECTIVES

1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; 3. To provide customers with a unique and diversified product offering that meets their evolving expectations; and 4. Adopt new merchandising tactics and engage employees in those new strategies to drive transactional sales growth.

PERFORMANCE MEASURES

Actual 2021-2022

Target 2022-2023

Actual 2022-2023

% of Target 2022-2023

Target 2023-2024

Customer Experience Score

96%

90%

97%

107.7%

90%

Customer Counts

544,976

580,000

548,169

94.51%

630,000

Unique SKUs Sold

650

700

763

109%

750

Customer Counts

SKU Type by Format

Dried Flower

Beverages

163

Concentrates

46

Seeds

6

Topicals

10

Accessories

56

July, 2022 • 50,607

August, 2022 • 52,089

June, 2022 • 45,172

March, 2023 • 47,383

May, 2022 • 43,599

April, 2022 • 42,891

January, 2023 • 45,815

112

December, 2022• 47,242

October, 2022 • 44,470

November, 2022 • 44,116

Edibles

59

February, 2023 • 42,002

Pre-Rolled

September, 2022 • 42,783

42

Ingested Extracts

% of Cannabis Sales by Quality Type

% of Cannabis Sales by Type

1.6%

A/O

14.96%

Craft

Not Applicable

1.6%

CBD Products

2.07%

Value

40.93%

Multi Cannabinoid Products

3.73%

92.6%

42.51%

Mainstream

THC Products

18

PEICMC 2022-2023 Annual Report