9781422287231 Twitter®: How Jack Dorsey Changed the Way We Communicate

49

Cl imbing Higher

mistakes he made as Twitter’s CEO, he does his best to communicate di- rectly with his employees at Square. Jack explained in an interview that one of his greatest challenges was learning how to come out of his shell socially. “The biggest thing I’ve learned is that I need to communicate more; I need to be more vocal,” he explained, and he is doing everything in his power to improve. Jack is known to roam around the office to talk to people. He is very transparent with his employees, which means he tells them his goals for the company’s future upfront. There are very little secrets within Square, Inc. E-mails are sent out to the entire team of hundreds of employees on a regular basis. Jack’s need for an open work environment goes both ways. “We encour- age people to stay out in the open because we believe in serendipity —and people walking by each other teaching new things,” he explained. He hopes to train all his employees to embrace the open, connected atmosphere that Square has become. Make Connections: Continued Growth Although well established, Twitter and Square are far from finished. Twitter now boasts over 170 million registered users, some of which are very influential people such as celebrities and politi- cians. Its ease of use and accessibility make it the perfect tool for anyone in the world. Both Twitter and Square are available to anyone who has a smartphone or a computer, which is becoming more common with each passing year. In 2010, the first tweet was sent from the International Space Station, in space. Since then, at least a dozen tweets are sent to the Earth from space each day.