Operating and CIP Budget Fiscal Year 2015-16

City Manager (continued)

 Continued to work closely with local community-based organizations, including the PBID, the Downtown Associa- tion and the Chamber of Commerce

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 Actively participated in regional organizations like the Silicon Valley Economic Development Alliance (SVEDA), In- ternational Council of Shopping Centers Alliance (ICSC) Programs and Retail Conferences, Joint Venture Silicon Valley and the Silicon Valley Manufacturing Roundtable, and the Farm Bureau of Santa Clara County

 Held leadership positions with SVEDA as Chair for 2013-14 and Co-Chair of the Silicon Valley Manufacturing Round- table Subcommittee on Middle Jobs

 Held position on League of California Cities Housing, Community and Economic Development Policy Board

Marketing/Promotional Efforts

 Updated marketing collateral material for future long-term “timeless” use with updated demographics data and photographs

 Developed a comprehensive 16-page marketing brochure to promote Morgan Hill as a progressive, sophisticated and smart community with technology and an unparallel quality of life. This branding too has a focus on position- ing the community as a weekend destination for Bay Area residents. A key component of the brochure included a first-ever south county attractions map. The brochure included the participation of over one dozen companies and nearly $17,000 in partnerships.

 Worked with the Tourism Alliance, assisted with development of Wine Trail signage development and installation

 Secured media economic development coverage by issuing press releases and packaging stories to the media, including coverage with the Silicon Valley Business Journal and The Registry - San Francisco

 Created a restaurant map to demonstrate the strength and depth of the restaurant market in Downtown

 Promoted Downtown development opportunity sites through the City’s website, the Silicon Valley Business Jour- nal and the OppSites website

 Mailed a “Morgan Hill 2014 Wish List” holiday card to over 100 brokers, developers and contractors promoting development opportunities in Morgan Hill

FY 15-16 ACTIVITY GOALS

The FY 15-16 work program is driven primarily by the need to implement many aspects of the Downtown redevelop- ment projects –from streetscape projects to tenant relocations and redevelopment of the Opportunity Sites. A key impact to the work program is the economic upturn that has significantly changed the landscape of Morgan Hill from a year ago. This upswing in the economy requires strategic business retention and attraction actions in order to cap- ture as much of this economic growth as possible. It is recommended that the Economic Development Division be

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