Operating and CIP Budget Fiscal Year 2015-16

City Manager (continued)

 CITY OF MORGAN HILL  FY15-16  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP

 Continue to work with retail brokers to fill vacancies in major retail shopping centers, helping with the crea- tion of marketing materials for key development sites.

 Target economic development activities citywide to grow and diversify the City’s tax base and provide em- ployment opportunities for residents.

 Attend select trade shows throughout the year that are consistent with the City’s targeted industry sectors, with a particular focus on ICSC.

 Respond to Requests for Information from companies and site selection consultants; prepare proposals in response to specific projects.

 Continue to strengthen City’s efforts in business formation and small and medium business development, including additional outreach and access to resources.

 Continue to update economic development information in City’s website and increase presence in social me- dia websites like Facebook and LinkedIn. (EDC)

3) Marketing and Promotions—creation and implementation of an overall marketing strategy branding the commu- nity as a destination.

 Distribute “Meet Morgan Hill” marketing material in local establishments, making it accessible online and ex- plore ways to distribute regionally. (EDC)

 Collaborate with local organizations to increase tourism in Morgan Hill, including reaching out and developing new partnerships with the San Jose Convention and Visitors Bureau and the Gilroy Visitor Center. (EDC)

 Work with Hotel Coalition and Tourism Alliance to develop a marketing strategy and identify cross promotion opportunities. (EDC)

 Develop new marketing collateral for local and targeted regional distribution. (EDC)

 Promote the City as a pro-business location through partner leveraging activities, newsprint and web-based applications.

 Issue quarterly email status and happenings updates to the brokerage and development community.

4) Establishing Key Economic Development Drivers—developing financing infrastructure that add capacity to Morgan Hill's business organizations by leveraging private dollars and establishing on-going sources of funding to promote economic development activities.  Evaluate the effectiveness of investing in “Open Counter”, a business license, site selection and development business tool to assist the community gain access to information on-line, to facilitate city permitting and li- censing process for new businesses, also making program accessible to Spanish-speaking business entrepre-

CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 15-16  OPERATING AND CIP BUDGET

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